Summary
Overview
Work History
Skills
Timeline
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Jose Deras

Rec&Retail FSR
Palmdale,CA

Summary

Experienced leader with strong background in guiding teams, managing complex projects, and achieving strategic objectives. Excels in developing efficient processes, ensuring high standards, and aligning efforts with organizational goals. Known for collaborative approach and commitment to excellence.

Overview

8
8
years of professional experience

Work History

Rec&Retail FSR

PepsiCo Food Service
10.2022 - Current

-Deliver Revenue & MC vs plan in 2023, +1.2% Vol, +9% Revenue, +6.7% MC.

-Signed 100% Renewals- Burbank Airport, Ridgecrest Cinemas, Burbank Town Center, Indian Wells Dairy, MB2 Raceway.

-New Business- Top 2 FSR with 23 new business wins in 2023 and on track to achieve 30 new business wins in 2024.

-Top new business wins include Griffith Park Golf Course, Antelope Valley Fair, Antelope Valley Soccer Club, Tennacity Tennis Club, Piru Lake, and Speakeasy Fitness (5 locations).

-Lead the team with the highest PZO 20oz Distribution, 75% in 2023.

-Lead the team in Access sub-segment with the highest growth in NR & MC with Lowe's hardware.


Sales District Leader Small Format

PepsiCo
09.2021 - 10.2022

-Coached and developed small format team to drive 10% OTS growth, 8% Cold Drink.

-Lead project 'Chilled' for Stater Bros and Albertsons.

-Lead a team of 7 small format reps (4 reps, 2 Reset, and 1 Relief).


Sales District Leader Large Format

PepsiCo
03.2019 - 09.2021

-Lead a team of 8 large format sales reps (7 BCRs, 1 Relief).

-Coached and developed team to drive 18% volume growth, 30% cold drink, and 17% growth on take home in 2020.

-Successfully led key project with Walmart cooler corral in 2019, which resulted in the addition of 65 incremental front-end coolers.

-Coached and developed BCRs to leadership roles (CDAR, Merch manager, reset).

Delivery Supervisor

PepsiCo
03.2017 - 02.2019

-Manage, motivate, and develop a team of 10 DOT drivers to drive business results and increase profitability.

Grew the full-service vending business 8% in 2018 and placed 20+ new vendors.

-ensuring all drivers stayed in compliance with DOT regulations, First Advantage, and Safety trainings.


Skills

Friendly, Positive Attitude

Teamwork and Collaboration

Customer Service

Time Management

Multitasking Abilities

Timeline

Rec&Retail FSR

PepsiCo Food Service
10.2022 - Current

Sales District Leader Small Format

PepsiCo
09.2021 - 10.2022

Sales District Leader Large Format

PepsiCo
03.2019 - 09.2021

Delivery Supervisor

PepsiCo
03.2017 - 02.2019
Jose DerasRec&Retail FSR