JOSE ESTRELLA
STOCKTON,CA
Summary
Bilingual (English/Spanish) sales professional with 10+ years of experience in automotive, tech-enabled environments. Proven success in high-volume B2B/B2C sales, account management, and CRM-driven pipeline building. Strong communicator with deep technical knowledge and a passion for helping small businesses grow. Experienced in fast-paced, startup-like teams where adaptability, empathy, and performance drive results.
Overview
20
20
years of professional experience
Work History
CONTENT ANALYST
Motor Information Systems
04.2024 - 03.2025
- Analyzed and verified data related to vehicles, including technical specifications, service procedures, and pricing information.
- Contributed to the creation, maintenance, and enhancement of content, such as service pricing guides, repair manuals, and other technical documents.
- Organized and manage data from various sources, ensuring data integrity and consistency.
- Worked with other teams, such as product development and engineering, to ensure content accuracy and relevance.
- Kept up-to-date with the latest vehicle models, technologies, and industry standards.
TECHNICAL EDITOR III
ALLDATA
09.2021 - 04.2024
- Analyzed, edited, inspected, tracked and published 600 daily automotive and collision content / articles using proprietary software.
- Collaborated with subject matter experts and stakeholders to ensure accuracy and relevance of automotive and collision content.
- Reviewed and update existing technical documentation to ensure compliance with industry standards and best practices.
- Participated in software testing and other special projects or assignments.
OE CATALOG & INTERCHANGE ANALYST
WORLDPAC
09.2015 - 03.2019
- Researched OE Part Numbers and vehicle fitment information using OE factory parts cataloging and other resources.
- Created and maintained catalog look ups / application sets that met strict WORLDPAC / ACES catalog form, function and style - standards and business rules.
- Collaborated with cross-functional teams to ensure accurate and up-to-date product information in the OE catalog and interchange database.
COMMERCIAL MANAGER
O'Reilly Auto Parts
10.2005 - 10.2013
- Developed and maintained positive relationships with commercial customers by managing the acquisition and delivery of products, providing ongoing customer service, and maintaining expert knowledge on parts and inventory.
- Achieved growth and hit sales targets by successfully maintaining and developing commercial sales.
- Maintained records and billing for commercial accounts; processed returns and reconciled accounts.
- Developed new accounts through face to face, email and telephone contact with potential customers.
Skills
- Customer Service
- B2B Sales & Account Management
- CRM Management
- Lead Generation
- Automotive Industry Expertise
- Software Testing
- Cross-functional Collaboration
- Research Skills
- Problem Solving
- Training Development
- Analytical Thinking
- Technical Support
- Critical Thinking
Languages
Spanish
Native or Bilingual
English
Native or Bilingual
Timeline
CONTENT ANALYST
Motor Information Systems
04.2024 - 03.2025
TECHNICAL EDITOR III
ALLDATA
09.2021 - 04.2024
OE CATALOG & INTERCHANGE ANALYST
WORLDPAC
09.2015 - 03.2019
COMMERCIAL MANAGER
O'Reilly Auto Parts
10.2005 - 10.2013
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