Results-driven Field Marketing Manager with experience leading multi-market teams, managing events, and building brand visibility. Skilled in CRM management, appointment-setting, and budget allocation. Known for improving lead quality, coaching staff, and supporting market growth through consistent execution.
Work History
Field Marketing Manager
2 Years 9 Months
Champion Windows | 01.2024 - Current
Oversaw market management across San Antonio, TX; Austin, TX; and Houston, TX.
Directed field marketing initiatives to drive lead generation and appointment-setting efforts across local markets.
Coordinated community events, home shows, and neighborhood activations to increase brand visibility.
Managed field staff scheduling, training, and daily route assignments for consistent market coverage.
Evaluated campaign performance and adjusted tactics to improve lead quality and conversion flow.
Managed end-to-end interview process for national markets requiring immediate hiring coverage across the United States.
Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
Managed budget allocation and resource utilization to maximize marketing ROI.
Traveled across United States to support new market growth and generate quality leads for markets in rebuild stages.
Planned and ran management meetings presenting weekly and monthly goal updates alongside motivational topic discussions.
Coordinated nationwide team meeting to train field marketers on events and canvassing activities.
Director of Operations
1 Year 1 Month
Nest Hub | 09.2025 - Current
Directed end-to-end sales execution, covering front-end and back-end sales to support customer acquisition for permanent lighting, water softeners, Vivant Security, and AT&T.
Led daily operations across cross-functional teams, aligning workflows with business priorities and service standards.
Standardized operating procedures to improve consistency, accountability, and team execution.
Coordinated staffing, scheduling, and resource allocation to support uninterrupted operations.
Evaluated process gaps and implemented improvements that reduced delays and manual rework..
Analyzed customer feedback and identified areas for improvement to drive business success.
Implemented quality control measures to maintain high standards of service delivery.
Senior Field Marketer
2 Years 4 Months
System Pavers | 02.2021 - 06.2023
Prospected neighborhoods through door-to-door outreach to generate qualified leads for design consultations.
Delivered persuasive product presentations that built homeowner interest in outdoor living solutions.
Maximized event attendance through meticulous planning, coordination, and targeted outreach efforts.
Trained new hires on company policies, procedures, and best practices for field marketing success.
Recorded lead information accurately in CRM systems for timely sales team handoff.
Increased brand awareness by executing strategic field marketing campaigns.
Field Marketer
9 Months
ADT | 01.2020 - 10.2020
Generated qualified leads through neighborhood outreach and targeted face-to-face prospecting.
Promoted home security solutions using consultative selling and clear product demonstrations.
Scheduled appointments for sales representatives using accurate customer follow-up and routing.
Maintained consistent pipeline updates in CRM with detailed prospect notes and status changes.
Product Manager, SEO, Marketing & Analytics at Ashley Furniture InternationalProduct Manager, SEO, Marketing & Analytics at Ashley Furniture International