Hi, I’m
Sara (Howshar) Wintz
Product Marketing Manager
Summary
PMM Professional with 10+ years of experience in digital marketing and full-funnel campaign management. Storyteller with the proven ability to refine positioning and messaging, and arm sellers with the tools they need to change user behavior, expand accounts, and boost acquisition. Hands-on experience working with cross-functional partners and lean teams to meet aggressive goals.
Overview
13
years of professional experience
2
Certifications
Work History
ClariSan Francisco, CA
Product Marketing Manager
01.2022 - Current
Job overview
- Curated product launch messaging and positioning
- Created and led cross-functional go-to-market strategies across sales segments
- Led Voice of Field interviews, building reports to inform product roadmap, go-to-market strategies, and enablement
- Delivered sales plays for teams to increase deal size, win rates, and revenue retention
AbstractSan Francisco, United States
Product Marketing Manager
01.2021 - 12.2021
Job overview
- Developed, tested, and refined the messaging and positioning for a new product
- Built the GTM marketing strategy and feature release cadence
- Revamped the onboarding and introductory nurture campaigns for new users
ChorusSan Francisco, CA
Senior Content Marketing Manager
01.2019 - 01.2021
Job overview
- Partnered with Research to create, produce, and distribute a daily series with the CEO, engaging with executive-level ICPs
- Developed an award-winning campaign to expand the conversation intelligence category via data-driven reports
- Owned editorial calendar that includes demand gen, organic, and event content; and product launch comms - Ebooks, webinars, blogs, keynote speakers, customer success manuals
WpromoteLos Angeles, CA
Senior Content Marketing Manager
01.2016 - 01.2019
Job overview
- Spearheaded creative content strategies to grow awareness, engagement, and conversion online (SEO, UX, and paid media)
- Managed $450k in annual revenue across B2B and B2C clients
- Managed and mentored 3 junior managers
Active BlogsFort Collins, Colorado
Content Marketing Manager
01.2015 - 01.2016
Job overview
- Developed and managed editorial calendars for 20+ clients and managed a team of 10+ writers
National Conflict Resolution CenterSan Diego, CA
Marketing Program Manager
01.2010 - 01.2015
Job overview
- Enabled marketing and fund development via content, public events, and digital marketing
Education
San Diego State UniversitySan Diego, CA
Bachelor of Arts from Peace And Conflict Resolution Studies
08.2007 - 05.2011
Skills
Product Marketing
Content Strategy
Messaging and Positioning
Go-to-Market Plans
Value Propositions
Market Positioning
Onboarding
Voice of Market Research
Sales Enablement
Certification
Core PMM Certification — PMA
Timeline
Core PMM Certification — PMA
10-2022
Product Marketing Manager
Clari
01.2022 - Current
Product Marketing Manager
Abstract
01.2021 - 12.2021
Senior Content Marketing Manager
Chorus
01.2019 - 01.2021
Senior Content Marketing Manager
Wpromote
01.2016 - 01.2019
Content Marketing Manager
Active Blogs
01.2015 - 01.2016
Professional Marketing Certification
05-2014
Marketing Program Manager
National Conflict Resolution Center
01.2010 - 01.2015
San Diego State University
Bachelor of Arts from Peace And Conflict Resolution Studies
08.2007 - 05.2011