Jose Rodriguez Razo
Cleveland,TX
Summary
Results-driven merchandising professional with 10+ years of experience across retail routes and account service. Skilled in account management, team coaching, and customer communication. Proven ability to collaborate with store managers, improve shelf execution, and lead effective in-store displays.
Overview
2
2
Languages
12
12
years of professional experience
Work History
Lead Merchandiser
Coca Cola Southwest Beverages
Houston, TX
08.2023 - Current
- Direct retail merchandising for accounts across store routes.
- Collaborated with store managers to optimize shelf space and merchandising strategies, enhancing product presentation.
- Built in-store displays aligned with Coca-Cola brand standards.
- Managed cooler and shelf stocking for beverage products and promotional packs.
- Monitored inventory rotation to maintain product quality and presentation.
- Coached team members on store setup, display maintenance, and route prioritization, improving overall merchandising effectiveness.
Route Sales Specialist
Frito-Lay
Houston, Texas
01.2015 - 06.2023
- Delivered Frito-Lay snacks to retail accounts on assigned routes.
- Built store relationships and resolved route service issues quickly.
- Merchandised shelves, end caps, and displays with Frito-Lay products.
- Rotated inventory and checked product freshness in store backrooms.
- Coordinated with team members to handle daily sales activity.
- Trained new sales staff on service standards and product knowledge.
- Educated customers on product features and technical details to highlight benefits.
- Contributed innovative ideas and solutions to enhance team performance and outcomes.
- Worked successfully with a diverse group of coworkers to accomplish goals and address issues related to our products and services.
Education
High School Diploma -
Splendora High School
Splendora, TX05-2010
Skills
- Planogram execution and display building
- Inventory rotation
- Route merchandising
- Account management
- Team management and coaching
- Time management
- Problem solving
- Customer communication
- Critical thinking
Languages
Spanish
Native/ Bilingual
English
Professional
Timeline
Lead Merchandiser
Coca Cola Southwest Beverages
08.2023 - Current
Route Sales Specialist
Frito-Lay
01.2015 - 06.2023
High School Diploma -
Splendora High School