Photography, Motircycles
Joseph Campbell
Virginia
Summary
Director of Product with nearly 20 years of experience in leading product management and integration strategies. Expertise in strategic planning and agile methodologies, successfully aligning product initiatives with organizational goals. Recognized for enhancing user experience and driving revenue growth through innovative solutions. Committed to leveraging data-driven decision-making and cross-functional collaboration to optimize product development.
Overview
1
1
Certification
25
25
years of professional experience
Work History
Fractional Chief Product Officer / Consultant
Weaver
11.2025 - Current
- Partnered directly with CEO to define product roadmaps, establish key performance metrics, and align strategic priorities for a growth-stage unified business platform.
- Led the successful launch of the Weaver CRM platform, driving product strategy from concept through market delivery.
- Directed multi-channel marketing campaigns across Reddit, email, and cold outreach, contributing to a 28% increase in revenue.
- Created comprehensive marketing collateral including YouTube video content and targeted Reddit campaigns to drive brand awareness and user acquisition.
- Defined and implemented customer onboarding processes to improve user activation, retention, and time-to-value.
- Managed a blended team of onshore and offshore developers and marketing resources, ensuring alignment across product development and go-to-market efforts.
- Weaver.work
- Remote
Director of Product Management
Stukent
Idaho Falls, ID
03.2023 - 05.2025
- Collaborated with C-Suite to architect product strategy, aligning business objectives through advanced product management and strategic planning skills.
- Applied market analysis and customer engagement techniques, elevating NPS by 20 points in primary products and streamlining user experience methodologies.
- Drove a 15% reduction in churn by harnessing cross-functional collaboration and leveraging data analytics and business intelligence tools to identify root causes and develop effective mitigation strategies.
- Established a ‘Fall Readiness’ program that decreased support tickets by 22% through synergistic collaboration with Customer Success and Support teams.
- Partnered with Data and Engineering teams to engineer and pilot an AI-enhanced platform utilizing machine learning algorithms to optimize simulation-based student feedback.
- Managed a diverse team structure comprising 5 direct and 10 dotted line reports across 3 product verticals, enhancing overall team effectiveness through the implementation of modern project management tools.
- Collaborated with UX and Engineering teams to design user journeys, resulting in improved clarity and alignment across product development.
- Developed a competency-focused coaching model for new product managers, utilizing analytics to monitor developmental progress and enhance team efficiency.
- Executed comprehensive product roadmaps using agile methodologies, ensuring alignment of business objectives with market demands and technical feasibility.
- Conducted targeted market research with UX teams to identify high-value opportunities for growth.
Director of Product Management - Integrations
Stukent
Idaho Falls, ID
06.2022 - 03.2023
- Led cross-functional teams to successfully develop and launch LTI 1.3 integrations (to 1EdTech standards) with Canvas, Blackboard, D2L, Moodle, and Schoology LMS platforms, resulting in a 31% increase in revenue.
- Facilitated the development and launch of Google Classroom API integration, achieving an 18% increase in K-12 revenue.
- Established a high-functioning Enterprise team from the ground up, employing team management and strategic planning to deliver over 200 B2B features with over 80% on-time delivery.
- Collaborated with stakeholders to prioritize feature development and ensure timely delivery of integrations, consistently meeting all project deadlines.
- Employed a data-driven approach to competitor benchmarking, guiding strategic prioritization and budgetary decision-making, leading to the successful launch of new integration features.
- Implemented Agile methodologies, such as Scrum and Kanban, to enhance the development process, resulting in improved communication between development teams and stakeholders and faster project completion times.
Senior Program Manager - Integrations
Liberty University
Lynchburg, VA
01.2017 - 06.2022
- Directed the Third-Party and Integration Services teams to optimize collaboration and enhance integration processes using Agile project management tools.
- Facilitated seamless integration processes within enterprise architecture through strategic team collaboration, increasing project success rates by 15%.
- Oversaw a team of 9 software engineers and 8 project managers, boosting team productivity and ensuring successful project deliveries, which led to a 20% increase in project completion rates.
- Managed the project portfolio utilizing strategic backlog prioritization in ServiceNow, improving timelines and elevating customer satisfaction by 18%.
- Reported project and development metrics to upper management while building and maintaining relationships with internal customers and external vendors to foster transparency and enhance stakeholder engagement.
- Collaborated with the Director and CIO to translate high-level vision into actionable items for product teams, resulting in improved alignment and efficiency in project delivery.
Program Manager - Learning Management & Student Information Systems
Liberty University
Lynchburg, VA
03.2011 - 12.2017
- Directed the Learning Management Systems (LMS) and Student Information Systems (SIS) teams within the Application Development department, enhancing team productivity and project delivery timelines.
- Managed a team of 8 software engineers and 3 project managers, improving project efficiency and fostering team collaboration.
- Supported, administered, and maintained Blackboard and Canvas learning management systems for a user base of over 120,000 students and faculty, ensuring system reliability and user satisfaction.
- Supported, administered, and maintained the Banner student information system for a user base of over 120,000 students and faculty, ensuring system reliability and user satisfaction.
- Implemented Canvas LMS for over 7,000 K-12 students, enhancing platform stability and fostering academic growth.
- Managed new feature requests and upgrades for LMS and SIS environments using Agile methodologies, resulting in improved system functionality and user satisfaction.
IT Operations Manager
Nielsen
Lynchburg, VA
03.2001 - 03.2011
- Optimized global team integration by deploying cross-location IT frameworks, enhancing service efficiency metrics by 20%.
- Spearheaded the adoption of ITIL frameworks in IT Support, significantly reducing incident response time through standardized process flows.
- Managed a Help Desk delivering end-user support to over 30,000 Nielsen employees and clients, improving customer satisfaction and response times.
- Leveraged cross-functional team collaboration and critical path management, delivering large-scale IT initiatives on schedule and under budget by 15%.
- Integrated cross-departmental workflows through Agile methodology, significantly improving deliverable quality and timeliness.
- Provided weekly performance metric reports on team service levels, leading to enhanced accountability and service quality.
- Developed and implemented employee rewards programs based on performance evaluations, which increased employee motivation and productivity.
- Produced comprehensive procedural and policy documentation for IT operations, ensuring consistent practices and compliance.
Education
Bachelor's of Science - Liberal Arts
Liberty University
01-2016
Associates Degree - Interdisciplinary Studies
Liberty University
01-2015
Skills
- Leadership And Collaboration: Leadership, Team Leadership, Team Management, Cross-functional Collaboration, Building Teams, Resource Management, Vendor Management, Incident Management, IT Strategy, Enterprise Architecture
- Technical And Analytical Skills: Business Analysis, Analytics, Data Analysis, Business Intelligence, Market Analysis, Integration, Process Improvement, Business Process Improvement, SCORM, xAPI, Learning Content Formats, User Experience (UX)
- Product Management: Product Development, Product Lifecycle Management, Learning Management Systems (LMS), LTI 13, Product Marketing, Go-to-Market Strategy
- Agile Project Management, Agile and IT Management: Agile Methodologies, Agile Leadership, Scrum, IT Management, IT Project & Program Management, IT Service Management, Project Delivery, Project Management, Program Management, Software Project Management, Certified Scrum Master, CAPM, ITIL
Accomplishments
I will fill this in later
Certification
- Scrum Master Certified (SMC)
- Certified Scrum Product Owner (CSPO)
- Certified Agile Leadership for Teams (CAL-T)
- Certified Agile Leadership Essentials (CAL-E)
- Google Maximize Productivity With AI Tools
- Google AI Essentials
Interests
Timeline
Fractional Chief Product Officer / Consultant
Weaver
11.2025 - Current
Director of Product Management
Stukent
03.2023 - 05.2025
Director of Product Management - Integrations
Stukent
06.2022 - 03.2023
Senior Program Manager - Integrations
Liberty University
01.2017 - 06.2022
Program Manager - Learning Management & Student Information Systems
Liberty University
03.2011 - 12.2017
IT Operations Manager
Nielsen
03.2001 - 03.2011
Associates Degree - Interdisciplinary Studies
Liberty University
Bachelor's of Science - Liberal Arts
Liberty University