Joseph Ellicott
San Diego,CA
Summary
Dedicated, driven, and motivated Master Coach excited to challenge himself in a new environment. Loves to find the deeper meaning behind a client's goals in order to foster a relationship and program that is impactful in the gym, but more importantly in their day-to-day life. Always willing to step up into whatever role a new situation dictates; thrives on structure, discipline, and a supportive team around him in which to draw inspiration and knowledge from.
Overview
10
10
years of professional experience
Work History
Master Coach
24 Hour Fitness
Carlsbad, CA
07.2016 - Current
- Designed and implemented tailored workout programs for clients from 12 to 85 years old
- Provided consistent, quality sessions for every client possible, always understanding the varied reasons for someone investing in themselves through personal training
- Fostered deep and meaningful relationships with my clients in order to ensure mutual trust
- Intentionally made myself available to members, not just clients, to create a culture of support and acceptance in the gym
- Became comfortable and adept at both on-the-spot floor conversations and phone calls that both felt, and eventually were, organic to drive new business and aid more people in streamlining their fitness journey
- Built my business on the back of grand opening the Escondido location in 2016, the Carmel Mountain location in 2019, and the La Costa location in 2021
- Acted in the role of assistant manager upon my rehire at La Costa post Covid
- Assisted in developing new trainers, teaching them how to prospect efficiently, run a productive consultation, and provided insight into program design
- Consistently hit both session frequency and revenue goals, prioritizing client retention in order to maximize results for my clients, my own personal goals, as well as club success
- Eagerly sought new knowledge whether through online research or the expertise of co-workers who specialized in different aspects of fitness
Education
Bachelor of Science - Kinesiology
San Diego State University
San Diego, CA05-2016
Skills
- Client retention
- Motivational Interviewing
- Client-centered approach
- Program Coordination
- Performance enhancement
- Why-behind-the-What analysis
- Self-Motivated
- Collaborative Leadership
Accomplishments
- Recorded the first $20k revenue month in club history (Escondido, 09/2017)
- Consistently maintained the highest level of productivity, servicing at least 120 sessions per month for 4 years in a row
- Retained many clients for years (as long as 6) from sheer desire to continue training with me, regardless of necessity
Timeline
Master Coach
24 Hour Fitness
07.2016 - Current
Bachelor of Science - Kinesiology
San Diego State University