JOSEPH HO

Strategically developed and executed partnership marketing campaigns for streaming services and digital platforms, establishing B2B/B2C partnerships that amplified our reach to over 100M automotive enthusiasts via FAST/SVOD, Pay TV, and e-commerce, significantly enhancing user engagement and contributing to revenue growth.

• Successfully launched MotorTrend’s first FAST channel, generating multi-million-dollar net revenue in its debut year through strategic partnerships and marketing efforts with key platforms including Pluto TV, Tubi, and Samsung TV Plus.
• Achieved over a 6x surge in MotorTrend FAST TV viewership, growing from 900K to 6M hours of viewing from November 2022 to December 2023.
• Launched MotorTrend SVOD on Apple Channels, contributing to overall SVOD growth via targeted marketing campaigns and collaborations with Amazon Prime Video, and Roku.
• Bundled partnership campaign with Mattel resulted in +5% lift in subs over the course of the 2-month campaign.
• Drove e-commerce success, with revenue growth of +45% YoY through effective marketing strategies and product launches.
• Led cross-functional team development, seamlessly integrating new members and enhancing overall team performance and operational efficiency.
• ● Orchestrated project and operations management for new business initiatives, including strategic planning and execution for live stream events, boosting business expansion and audience engagement (+9% viewership above previous peak 7-day high.)

Optimized performance and engagement of Sony's 100+ Global Pay TV channels by implementing strategic business operations, digital product development, distribution, and marketing initiatives.

• Led the digital transformation of international television businesses, focused on DTC and VOD services, resulting in increased global digital engagement and YoY revenue growth of over 20%.
• Launched Spanish and Hindi FAST channels across major streaming platforms, elevating Sony Pictures Television's digital media presence and new revenue streams.
• Guided strategy and production processes, enhancing the reach and impact of scheduled programming through innovative marketing stunts and new product launches.
• Directed teams and personnel to optimal performance and project outcomes, resulting in reduced vendor savings of over $1M

Steered operational efficiencies and international partner communications, spearheading marketing initiatives and the adoption of cost-efficient tools to expand Sony's programming reach.

• Managed daily operations across video, web, and app platforms, ensuring seamless functionality and user experience for international television brands including Sony Channel, Animax and AXN.
• Managed international partner relationships and expectations through regular updates and effective incident management, ensuring satisfaction and project success.
• Identified and mitigated project risks, managed cross-project dependencies, and developed contingency plans based on quantifiable metrics.
• Developed a document library of project plans, product requirements, requests for proposals, risk management processes, status reports, and facilitated the collection and application of best practices across all international business partners.

Led NBC Entertainment Digital projects, optimizing resource allocation, enhancing user experience, streamlining content management and video delivery operations, and improving analytics reporting for NBC.com's digital optimization.

• Demonstrated exceptional leadership as Project Manager and Scrum Master, leading the launch of an open source content publishing system and multiple sales projects, optimizing resource allocation and ensuring timely delivery of sponsored projects with a focus on high-quality standards.
• Managed daily site operations and resolved live issues, enhancing user experience through effective stakeholder engagement and CMS training for teams, improving content delivery and operational workflows.
• Streamlined video content management and analytics reporting, utilizing industry-standard tools for QA and operational improvements, significantly contributing to NBC.com's product optimization.