Joseph Mazzarelli
New York,NY
Summary
Results-oriented sales & marketing director with 15+ years experience in luxury consumer products focusing on accessories and furniture. Multi-facted leader with proven strengths in change management, high-performing team leadership and key business development. Combining sales & marketing skill sets to build strategic, successful campaigns to maximize profits, increase market share and cement industry awareness for select & elevated brands.
Overview
17
17
years of professional experience
Work History
Sales & Marketing Director
DUCDUC / THE NEW Traditionalists
New York, NY
10.2019 - Current
- Own and oversee the 360 sales & marketing strategy for all brands: ducduc, THE NEW Traditionalists and The New Traditionalists COMMERCIAL group
- Collaborate with leaders across multiple teams (Operations, Design, Merchandising, Product Development, Supply, Customer Service, Retail) to drive integrated sales & marketing programs with impactful outcomes that deliver against key metrics
- Drive & manage development of new product from conception through go-to market strategy, sales plans, activations, and brand partnerships to build brand awareness and customer loyalty while maximizing revenue
- Build, manage and own the sales & marketing calendars, content delivery schedules and communication across brands, teams and platforms
- Develop and implement strategic sales plans to increase customer base and ensure customer retention.
- Created, maintained and evaluated customer databases in order to maximize sales opportunities.
- Work hand-in-hand with the design teams to optimize brand aesthetic and ensure a constant stream of new content from: organic in-house content, UGC/collaborator content and digital advertising content
- Developed, maintained and deepened strategic partnerships with vendors including William Sonoma/West Elm, Macy's/Bloomingdale's, Maisonette, Wayfair, etc.
- Own brand messaging and responsible for high-quality execution and cross-functional communication to support content creation and delivery across marketing channels (OOH, Paid and Organic Social, CRM, Site, Print and PR)
- Lead multiple teams from product development to art directors, graphic designers, social media marketers, and copywriters
- Manage external creative and PR agencies as needed
- Provided reporting and analysis through regular company wide meetings
Creative Strategy Lead
SANG A CONSULTING
New York, NY
09.2018 - 10.2019
- Created and integrated market plans to position US + South Korean brand clients in target marketplace to achieve cross-market results.
- Clients including: Shinsegae Korea, Rails LA, Hyundai Korea, CJ E&M Korea, etc.
- Cultivated and maintained industry relationships and client partnerships to capitalize on opportunities and maximize business success.
- Leveraged company's mission and vision statements to craft business strategies and boost revenue opportunities.
VP of Sales and Operations
JILL HABER Handbags
New York, NY
04.2014 - 12.2018
- Established long-term business relationships and strategic relevance with selected high-revenue and high-growth customers including: Harvey Nichols, Mitchells Stores, ModaOperandi.com, etc.
- Established sales goals and strategies that contributed to increased growth in sales and profitability.
- Created presentation materials for sales, customer relations and management purposes.
- Employed cold calling, prospecting and networking to land new customers and penetrate new markets.
- Conducted market research and reported on competitors.
- Improved profit margins by effectively managing expenses, budget and overhead, increasing closings and optimizing product turns.
Managing Director / Sales Director
SANG A Handbags & Jewelry
New York, NY
06.2007 - 04.2014
- As the brand's founding employee, Served integral role managing all aspects of growth and development
- Increased efficiency, effectiveness and profitability by managing team productivity, costs and budgets.
- Managed primary account relationships, exceeded client satisfaction standards and met servicing obligations with clients including: Neiman Marcus, 10 Corso Como, Shinsegae, etc.
- Managed strategic partnerships with industry partners such as CFDA
- Applied effective strategies to deliver innovative, dynamic and effective consulting services for International clients and brand partners in South Korea such as: Samsung Cheil Industries, Hyundai G&F etc.
Education
Bachelor of Arts - Fashion and Costume Design
Bennington College
Bennington, VTCertificate Program - Technical Design
Parsons The New School For Design
New York, NYIntensive Coursework - Textile Design
Rhode Island School of Design
Providence, RISkills
- Showroom/Studio Management
- Operations and Team Leadership
- B2B Designer Sales & Marketing
- D2C Retail Sales & Marketing
- Creative Planning & Execution
- Project Management
- Product Launches
- Email Marketing
- Social Media Marketing Advertising
- Website Maintenance and Development
- PR management
- Competitive and Trend Analysis
- Customer Relationship Management (CRM)
Consulting
sales & marketing strategy and execution
- LINDSEY NICOLE handbags | Jul 2019-Nov 2019
- LENA ERZIAK handbags | Jul 2012-Nov 2012
- CATHERINE FULMER ready to wear | Feb 2010-Mar 2016
Affiliations
- CFDA
- ACCESSORIES COUNCIL
- KIPS BAY BOYS & GIRLS CLUB
- LENOX HILL NEIGHBORHOOD HOUSE
- HOUSING WORKS NYC
- LGBT CENTER NYC
Timeline
Sales & Marketing Director
DUCDUC / THE NEW Traditionalists
10.2019 - Current
Creative Strategy Lead
SANG A CONSULTING
09.2018 - 10.2019
VP of Sales and Operations
JILL HABER Handbags
04.2014 - 12.2018
Managing Director / Sales Director
SANG A Handbags & Jewelry
06.2007 - 04.2014
Bachelor of Arts - Fashion and Costume Design
Bennington College
Certificate Program - Technical Design
Parsons The New School For Design
Intensive Coursework - Textile Design
Rhode Island School of Design