Joseph Purcaro
Overview
9
9
years of professional experience
Work History
Marketing Manager
Beebly Marketing
Holmdel, NJ
10.2019 - Current
- Successfully managed marketing operations for 25 healthcare offices, increasing patient acquisition and retention rates by 25% through targeted marketing strategies. Banner Ads, Newsletters, Landing Pages.
- Developed and executed comprehensive marketing plans including digital, print, and event marketing to enhance brand visibility and patient engagement.
- Collaborated with healthcare providers and administrative staff to create patient-centered marketing materials.
- Utilized various digital marketing tools and platforms (e.g., Google Analytics, CRM software) to track campaign performance and implement improvements.
Marketing Coordinator
Ultimate Diamond Co
07.2018 - 09.2019
- Strategic Marketing Planning: Formulated and executed strategic marketing and advertising plans to achieve revenue targets, employing a data-driven approach for maximum impact
- Online Presence Management: Established and maintained a strong online presence by overseeing www.ultimatediamond.com and managing social media accounts on Instagram, Twitter, and Pinterest, ensuring brand consistency and engagement with the target audience
- Email Marketing Campaigns: Orchestrated the creation, execution, and delivery of 150,000 email campaigns, effectively reaching and engaging the subscriber base
- Marketing Analytics: Produced comprehensive reports and conducted in- depth analysis of key marketing campaigns, providing valuable insights for optimizing future strategies and enhancing overall performance.
Real Estate Agent/Marketing Specialist
RE/MAX
10.2016 - 07.2018
- Spearheaded marketing initiatives for over 40 real estate agents, significantly enhancing property visibility and lead generation.
- Developed and executed multi-channel marketing campaigns, including digital advertising, social media marketing, email marketing, and direct mail, leading to a 20% increase in property inquiries and sales.
- Managed and optimized the company's website and property listings, ensuring high SEO rankings and improved user experience, which boosted web traffic by 45%.
- Created engaging content for social media platforms, resulting in a 60% growth in followers and increased engagement rates across Facebook, Instagram, and LinkedIn.
Graphic Designer
Fiverr
03.2015 - Current
- Adept in designing visually appealing and user-friendly websites that optimize user experience and drive engagement
- Proficient in HTML, CSS, and responsive design principles, resulting in websites that adapt seamlessly to various devices and screen sizes
- Designed visually compelling graphics and branding materials, consistently meeting clients' aesthetic and branding requirements while maintaining a high standard of quality and creativity
Intern
MJC Advanced Financial Strategies
01.2015 - 06.2015
- Performance Metrics Design: Designed comprehensive financial and non- financial performance metrics to evaluate and enhance business performance
- Financial Reporting: Compiled, analyzed, and presented monthly financial and operational results to business unit managers, offering actionable insights for decision-making
- Budget Development and Forecasting: Orchestrated the annual budget process and scheduled re-forecasting initiatives in collaboration with stakeholders, ensuring alignment with organizational goals
Education
Marketing
Kean University
NJ2016
Brookdale Community College
2015
College Baseball Player
Student Athlete
Timeline
Marketing Manager
Beebly Marketing
10.2019 - Current
Marketing Coordinator
Ultimate Diamond Co
07.2018 - 09.2019
Real Estate Agent/Marketing Specialist
RE/MAX
10.2016 - 07.2018
Graphic Designer
Fiverr
03.2015 - Current
Intern
MJC Advanced Financial Strategies
01.2015 - 06.2015
Marketing
Kean University
Brookdale Community College