Joseph Renton
Waterford
Summary
Results-driven Sales Execution Manager with over 25 years of experience in Retail Sales. Skilled in balancing team performance, customer service targets, and business objectives. Proven ability to foster productive relationships and enhance team development in fast-paced environments. Committed to optimizing procedures and maximizing employee productivity through effective leadership and strategic planning.
Overview
38
38
years of professional experience
Work History
Regional Sales Manager
DAS Bucked Up
Waterford
01.2025 - Current
- Developed and implemented sales strategies tailored to market demands
- Engaged local regional chains to secure distribution and coordinate promotional activities
- Conducted quarterly ABPs with major distributors to maintain visibility and present upcoming innovations
- Collaborated with distributors to increase product availability in targeted markets
- Analyzed market trends to identify new opportunities for expansion.
District Sales Manager
Recover 180
Waterford
04.2024 - 01.2025
- Managed a team of sales representatives and provided training, coaching and mentoring to ensure optimal performance.
- Implemented incentive programs designed to motivate the sales force within the district.
- Recruited top sales professionals for enhanced team performance.
- Oversaw distributors across Michigan and Ohio to ensure alignment with sales goals.
- Cultivated client relationships to enhance loyalty and retention.
- Secured long-term accounts and delivered tailored sales presentations to highlight brand advantages and product benefits.
Regional Sales Manager, DSD East/Canada
VOSS Water
Waterford
02.2022 - 01.2024
- Developed sales strategies to enhance market presence and accommodate corporate goals.
- Coordinated with distribution partners to enhance supply chain efficiency.
- Conducted performance reviews to evaluate team effectiveness and ensure compliance.
- Resolved customer complaints to boost satisfaction with sales and service.
- Conducted field rides with sales personnel to provide in field support and training
Sales Execution Manager
Keurig Dr Pepper, Inc.
Detroit
04.2019 - 09.2021
- Developed and maintained system for recruitment, recognition, and retention of account managers, fostering a motivated and effective sales team.
- Collaborated with staff to maximize customer satisfaction, streamline procedures and improve bottom-line profitability.
- Assigned tasks to associates based on skill levels, optimizing team performance and achieving operational goals.
- Recruited and hired qualified candidates, enhancing team capabilities and supporting organizational growth.
- Trained employees on additional job positions to maintain coverage of roles at all times.
District Manager
Keurig Dr Pepper, Inc.
Detroit
02.2009 - 04.2019
- Drove sales for my district by 28,775 or +3.76%, generating a +$.20 increase in Net Sell Price.
- Promoted brand awareness for Venom by implementing strategies that increased sales by 14%, resulting in 3145 additional cases sold.
- Spearheaded growth initiatives that established operational standards, driving consistent performance across the district.
- Supervised 6 Account Managers and managed all performance metrics within Northern Oakland County territory.
- Identified and developed top talent within management structure to promote performance-oriented culture.
- Developed and enhanced sales and merchandising programs, contributing to significant increases in bottom-line profitability.
- Devised selling and merchandising programs, enhancing bottom-line profitability.
- Oversaw store merchandising, brand exposure, and product availability to maximize customer engagement and sales.
- Mentored team members by demonstrating best practices for sales and customer service.
- Attended regional trade shows to represent the brand and engage with potential customers.
District Manager
Intrastate Distributors
Detroit
04.2003 - 02.2009
- Oversaw Red Bull Grocery Division for Southeast Michigan, leading 12 sales reps to achieve regional sales targets.
- Led 6 sales reps across Snapple accounts in small and large formats, driving strategic initiatives.
- Gained new distribution for Snapple and other Allied Brands inside UDS accounts.
- Created impulse sales by building dynamic displays maintained Red Bull displays for 5 months straight. Original Display product produced a gain of $4,500 in incremental sales per store.
- Mentored team members on best practices for sales and customer service, enhancing team capability.
Pre-Sell Representative
PepsiCo
Milan
10.1994 - 06.2001
- Achieved and exceeded period sales volume plans 14 months in a row.
- Executed local and national sales programs to drive engagement and support overall sales goals.
- Delivered timely, courteous, and knowledgeable responses to information requests, enhancing customer satisfaction.
- Won numerous trips and high-end sales incentive prizes.
- Led a team of 6 merchandisers to optimize product placement and manage inventory effectively.
Yeoman
United States Naval Service
Little Creek
07.1988 - 07.1992
- Actively engaged in safety drills by leading others as a team leader in Fire Fighting and Helo Crash and Salvage.
- Wrote daily vessel reports and updated logs, detailing any issues and remediation efforts.
- Managed multiple projects and tasks, ensuring quality outcomes and timely completions.
- Exceeded workflow expectations through independent initiative and problem-solving.
- Performed legal administrative tasks supporting officers, contributing to operational efficiency.
- Updated and maintained Officers service records.
- Verified data integrity and accuracy.
Education
High School Diploma -
Milford High School
Highland, MI06-1988
Skills
- Sales Techniques
- Salesforce Management
- Territory management
- Customer relationship management
- Brand management
- Workforce Management
- Staff development
- Staff training
- Supervision and training
- Conflict resolution
Timeline
Regional Sales Manager
DAS Bucked Up
01.2025 - Current
District Sales Manager
Recover 180
04.2024 - 01.2025
Regional Sales Manager, DSD East/Canada
VOSS Water
02.2022 - 01.2024
Sales Execution Manager
Keurig Dr Pepper, Inc.
04.2019 - 09.2021
District Manager
Keurig Dr Pepper, Inc.
02.2009 - 04.2019
District Manager
Intrastate Distributors
04.2003 - 02.2009
Pre-Sell Representative
PepsiCo
10.1994 - 06.2001
Yeoman
United States Naval Service
07.1988 - 07.1992
High School Diploma -
Milford High School