Raegan McGuire

· Led seasonal design direction across all categories, ensuring a cohesive and commercially successful brand vision

· Oversaw every stage of development to production

· Mentored designers and managed cross-functional collaboration across production, sales, and marketing

· Owned line merchandising strategy andoptimizing assortments to meet margin targets

· Spearheaded sustainable innovation

· Played a key role in doubling brand profits

· Contributed to building a loyal brand following

· Designed and sketched complete seasonal collections

· Created all tech packs, BOMs, and data entries while managing the design handoff through sampling and fittings

· Led fabric and trim sourcing, partnering closely with mills and vendors to align with brand sustainability goals

· Maintained and developed all line sheets, concept boards, and fabric boards to support internal and external communication

· Advised on construction details and fit strategy, collaborating closely with technical design and production teams

· Collaborated closely with the Design Director on concept development, seasonal direction, and print storytelling

· Created comprehensive tech packs and led development communication from sourcing through sampling

· Partnered with technical design to resolve fit and construction issues