Josephine Pedalino
Metuchen,NJ
Summary
- Seasoned leader in life sciences, hospital & pharmaceutical industry.
- Proven expertise in large-scale business transformation and change management to consistently exceed company objectives.
- Successfully integrated graduate programs in public health and business to achieve good business outcomes; applying multi-faceted measures to understand health challenges, population disparities, epidemiology, disease prevalence & incidence, the intersection of social, political and environmental policy. and the impact on governmental & private payers on clinicians, patients and caregivers.
- Extensive experience developing curriculum content for professional medical education and employees in various areas, adult learning principles, teaching in live and remote settings.
- Rutgers University MBA Program guest lecturer
- Dedicated to applying training, monitoring and morale-building abilities to enhance employee engagement and boost performance.
- Encouraging manager and analytical problem-solver with talents for team building, leading and coaching; committed to fostering progress and individual growth, through trust and mutual respect.
- Dedicated professional with a history of meeting goals utilizing informed and consistent practices. Skilled in working under pressure and adapting to new situations.
Overview
33
33
years of professional experience
Work History
Senior Director, Marketing - Head of Alzheimer’s Business Unit
CORIUM, INC
Boston, MA
2022 - Current
- Built Alzheimer's franchise strategy, functionality, staffing, training program and executional plan for a growing commerical organization
- Governed cross-functional readiness and communications with board of directors
- Enhanced patient understanding of health conditions through the development of culturally competent educational materials, translated by region for different languages and ethnic groups.
- Curriculum development for scientific education for key clinical stakeholders
- Provided subject matter expertise to establish capabilities in undeveloped areas of organization: product sampling & accountability, Medicare, accounting principles, Advocacy, KOL engagement, compliance support, vendor management.
- Partnered with CDMO to establish SKU configurations, packaging & supply chain plan for cold chain product
- Skilled at working independently and collaboratively in a team environment.
- Managed team of 11 (5 marketing, 5 field based Regional Marketing Liaisons, 1 Admin support)
Director, Marketing – Rare Disease, Global Development Planning
MITSUBISHI TANABE PHARMA AMERICA
Jersey City, NJ
2018 - 2022
- Commercial & Launch Lead: ALS Lifecycle & Portfolio development (MTPC, Japan)
- Promotional & portfolio expansion responsibility for Radicava IV; with indication sequencing & expansion
- Cross-functional readiness lead with label & payer responsibilities to shape development strategies and ensure execution of critical path milestones for launch readiness of Radicava ORS (oral solution, edavarone)
- Created patient-centric support hub to accomodate an increasingly disabled patient population with progressing ALS deterioration
- Developed global strategy & development plan for Parkinson’s Disease Drug/Device (NeuroDerm, Israel)
- Performed business development & commercial assessments for Mitsubishi Tanabe Holdings and Mitsubishi Tanabe Development: Erythropoietic Protoporphyria, X-Linked protoporphyria, and other mid to late-stage assets in development.
- Training & Content development for field sales force in neuromuscular disease; live & remote teaching forums
- Optimized staff performance by designing comprehensive training programs tailored to individual needs.
- Increased company revenue by streamlining processes and implementing cost-saving measures.
- Managed 3 marketing professionals
Executive Director, US Branded Pharma, Women’s Health (Estrace Vaginal Cream, Atelvia, Nuvessa)
ABBVIE (formerly ALLERGAN, PLC)
Madison, NJ
2014 - 2018
- Led US menopause franchise, delivering dramatic share gains in highly competitive category
- Responsible for full P&L for >$500MM business
- Delivered double-digit annual sales growth on previously stagnant 35-year-old brand (Estrace Cream)
- Modeled price sensitivity and developed highly impactful patient savings program
- Collaborated closely with corporate account directors to drive managed care share gain
- Managed commercial agreement and partnership with TEVA Pharmaceutical Industries LTD to develop and seamlessly launch an estradiol authorized generic to slow franchise erosion
- Created non-personal, omni-channel promotion which maintained sales levels when field promotion ceased
- Curriculum creation for disease states specific to women to educate account managers for B2B engagement and field sales for presence in clinics and doctors' offices
- Managed 3 marketing professionals, identifying individualized development plans.
Lead, Marketing, Women’s Health & CNS (Menopause, ADHD, MDD)
NOVEN PHARMACEUTICALS
New York, NY
2012 - 2014
- Responsible for P&L for >$300MM business, Transdermal Products franchise
- Managed co-promote with NOVARTIS for Vivelle Dot and CombiPatch; Led marketing strategy, implementation & cross-functional readiness for 2 product launches within 12 months: Minivelle Transdermal Patch and Brisdelle
- Partnered with Training & Leadership development to upgrade teaching approach to integrate role play and active listening skills which resulted in better customer satisfaction and education for medical offices
- Improved community health outcomes by designing and implementing comprehensive health education programs.
- Consistently exceeded all targets for sales, expenses, and annual prescription volume
- Enhanced patient understanding of health conditions through the development of culturally competent educational materials.
- Managed team of 3 marketing professionals.
Product Director, CNS, (Alzheimer’s Disease)
FOREST LABORATORIES, INC.
New York, NY
2009 - 2012
- Designed promotional strategies for first-in-class Alzheimer’s drug with annual net sales >$1.2 billion
- Increased product profitability by implementing data-driven strategies and market research insights.
- Developed and implemented highly effective Long-Term Care strategy that grew sector sales by 45%
- Launched cross-functional initiative to retain brand in a unique pharmacologic class on USP Model Guidelines
- Developed forecast and created commercial development plan for indication expansion.
- Developed curriculum to train new specialty sales force in geriatric care, long term care custodial care, regulations and Medicare, Medicaid & Low-Income Subsidy Plans
- Performed live teaching each quarter and at bi-annual sales meetings.
Associate Director, Segment Marketing/Managed Care
FOREST LABORATORIES, INC.
New York, NY
2005 - 2009
- Responsible for LTC, Institutional, Medicare, Medicaid, VA/DOD and Employer/Union Groups
- Established strategy to address the needs of all promoted and in-development brands for rapid launch uptake.
- Lead training and development expert for all in-line and in-development brands for individualized payer dynamics that staff and field based employees needed to understand for customer facing roles.
- Enhanced employee performance and morale through targeted training programs and regular feedback sessions, resulting in higher productivity levels.
- Managed team of 5 contract analysts
Senior Product Manager, Product Manager, CNS
FOREST LABORATORIES, INC.
New York, NY
2003 - 2005
- Organizational subject matter expert in Medicare policy changes and roll-out of pharmacy benefit
- Planned for Medicare Part D, resulting in preferred tier placement on over 99% of health plan formularies.
- Created curriculum plan and content for broad organizational program to develop experts within the company who could support health care providers and their staff during a large industry shift.
- Increased product adoption by identifying customer needs and developing innovative product features.
Market Research Manager
FOREST LABORATORIES, INC.
New York, NY
2000 - 2003
- Lead Insights & Analytics to inform market performance and key performance indicators
- Conducted Primary & Secondary research in 52 US Markets for various therapeutic areas to understand epidemiology, prevalence, incidence, barriers to care, diagnostic patters, and objections and concerns of the to-be-treated population.
- Pre-launch Alzheimer’s disease market research; Business Development support for in-licensing assets.
- Developed strategic research plans for improved product positioning and increased market share.
- Increased client satisfaction by conducting comprehensive market research and delivering insightful reports.
Office Manager
Dental Specialty Practice
Staten Island, NY
1998 - 1999
- Enhanced team productivity by delegating tasks effectively and overseeing daily workflow for general practice, endodontics, periodontics and orthodontics.
- Streamlined office operations by implementing efficient filing systems and organizational strategies.
- Coordinated office events and meetings, ensuring timely execution and optimal scheduling for all participants.
- Improved employee retention rates by fostering a positive work environment and providing growth opportunities through training programs.
Program Developer & Laboratory Administrator
Overlook Hospital
Summit, NJ
1994 - 1997
- Developed innovative program solutions by identifying and analyzing client requirements, leading to increased customer satisfaction.
- Collaborated with cross-functional teams for seamless project delivery, resulting in improved efficiency and reduced development time.
- Obtained new institutional clients for reference lab and phlebotomy team to generate revenue stream for hospital through the private reference lab I designed.
- Management responsibility for 5 transcription specialists in Department of Pathology, and oversight of the clinical lab and Blood Bank.
Laboratory Administrator
Mount Sinai Medical Center
New York, NY
1991 - 1994
- Enhanced laboratory efficiency by implementing new administrative processes and procedures.
- Coordinated laboratory staff schedules to ensure optimal coverage during peak hours.
- Improved communication between departments by organizing regular meetings and creating centralized documentation systems.
- Developed a "Laboratory Outreach" program to add to core clinical and pathology hospital services, creating a for-profit reference lab in NYC for hospital staff physicians within their private practices.
- Laboratory Outreach program created efficiency and optimized care by creating central repository of patient records whether an in-patient or outpatient of clinic on physician office. This was built before advent of EHR.
Education
MBA - Master of Business Administration - Marketing, Accounting
Columbia University
New York05.1991
MPH - Master of Public Health - Epidemiology, Statistics, Public Health
Columbia University
New York, NY05.1991
Bachelor of Arts - Major: Sociology, Minor: Economics
Barnard College, Columbia University
New York05.1988
Skills
- Instruction / Adult Learning Principles
- Workshop & Content Creation / Adult Learning
- Presentation Skills (small to very large audiences)
- Remote training
- Core Values Management
- Culture Transformation
- Collaborative Leadership
- Key Performance Indicators
- Team Building and Motivation
- Leadership Development
- Marketing Strategy
- Tactical Execution & Project Management
Timeline
Senior Director, Marketing - Head of Alzheimer’s Business Unit
CORIUM, INC
2022 - Current
Director, Marketing – Rare Disease, Global Development Planning
MITSUBISHI TANABE PHARMA AMERICA
2018 - 2022
Executive Director, US Branded Pharma, Women’s Health (Estrace Vaginal Cream, Atelvia, Nuvessa)
ABBVIE (formerly ALLERGAN, PLC)
2014 - 2018
Lead, Marketing, Women’s Health & CNS (Menopause, ADHD, MDD)
NOVEN PHARMACEUTICALS
2012 - 2014
Product Director, CNS, (Alzheimer’s Disease)
FOREST LABORATORIES, INC.
2009 - 2012
Associate Director, Segment Marketing/Managed Care
FOREST LABORATORIES, INC.
2005 - 2009
Senior Product Manager, Product Manager, CNS
FOREST LABORATORIES, INC.
2003 - 2005
Market Research Manager
FOREST LABORATORIES, INC.
2000 - 2003
Office Manager
Dental Specialty Practice
1998 - 1999
Program Developer & Laboratory Administrator
Overlook Hospital
1994 - 1997
Laboratory Administrator
Mount Sinai Medical Center
1991 - 1994
MBA - Master of Business Administration - Marketing, Accounting
Columbia University
MPH - Master of Public Health - Epidemiology, Statistics, Public Health
Columbia University
Bachelor of Arts - Major: Sociology, Minor: Economics
Barnard College, Columbia University
Education - Columbia University
New York, NY, Master of Business Administration, 1991, Master of Public Health, Bachelor of Arts, Sociology / Economics, Magna Cum Laude, 1988