Adobe AEM
Josh Anderson
Mesa,AZ
Summary
Pragmatic Executive with solid experience in leadership roles. Adept at implementing strategic business plans, driving growth and improving operations. Brings comprehensive knowledge of SaaS development, planning and technical operations. Collaborative and dedicated to building and leading talented and motivated individuals.
Overview
16
16
years of professional experience
Work History
Founder & Principal Salesforce Architect
Rule27 Design
Scottsdale, AZ
11.2013 - Current
- Architected comprehensive Salesforce solutions, executing regular audits of client systems to identify performance bottlenecks and providing strategic recommendations to enhance overall system efficiency.
- Spearheaded multiple simultaneous Salesforce implementation and integration projects, meticulously coordinating resources, managing deadlines, and ensuring seamless interoperability with external systems.
- Developed and implemented rigorous data integrity protocols, enforcing strict access controls and proactively monitoring user activities to maintain robust security standards within Salesforce environments.
- Automated complex business processes through custom-developed scripts, workflows, and Apex code, significantly reducing manual workloads and optimizing operational efficiency for diverse client bases.
- Designed and deployed advanced reporting and analytics tools within Salesforce, enabling precise tracking of sales metrics, pipeline progression, and revenue forecasting accuracy.
- Championed Agile methodologies, leading development teams through iterative cycles to deliver high-quality solutions efficiently, resulting in reduced delivery timelines without compromising project scope or quality.
- Conducted thorough requirements analysis in collaboration with cross-functional teams, translating intricate business needs into comprehensive Salesforce configurations, customizations, and scalable technical solutions.
- Served as a trusted technical advisor to executive-level stakeholders, proactively managing client relationships with consistent communication, detailed project updates, and strategic guidance for optimal Salesforce utilization.
- Authored proposals leveraging deep Salesforce technical expertise, effectively securing new business opportunities and expanding client portfolios through compelling solution-driven presentations.
- Negotiated favorable contracts with suppliers, reducing costs while maintaining product quality.
- Maintained industry leadership by actively participating in Salesforce community forums, publishing thought leadership articles, conducting technical webinars, and delivering presentations at prominent industry events and conferences.
- Established a successful business by identifying market needs and developing innovative solutions.
- Provided expert-level support and rapid resolution of complex technical challenges, directly enhancing client satisfaction and adoption rates of implemented Salesforce solutions.
- Actively participated in the larger Salesforce community as a thought leader by publishing articles, hosting webinars on specific topics related to architecture aspects, or speaking at industry events.
- Developed robust reporting tools within the Salesforce platform for more accurate tracking of sales activities, pipeline management, and revenue forecasting efforts.
VP, Technology & Product
United Pet Care
Tempe, AZ
12.2022 - 11.2023
- Architected and optimized comprehensive software systems, significantly enhancing performance and stability through strategic design and best-practice implementations.
- Led enterprise-wide migration to cloud infrastructure, delivering substantial cost reductions, improved scalability, and enhanced system reliability.
- Developed and executed architectural frameworks for large-scale initiatives, ensuring alignment with organizational objectives and long-term strategic goals.
- Engineered robust Salesforce ecosystems across Sales Cloud, Service Cloud, and Marketing Cloud, streamlining business processes and reducing manual operations via custom automation scripts, advanced workflows, and tailored reporting solutions.
- Instituted rigorous data governance practices, ensuring integrity, security, and compliance through stringent access control measures and continuous monitoring of user activity.
- Championed Agile methodologies, fostering cross-team collaboration and accelerating product development cycles without sacrificing quality or scope.
- Directed complex product lifecycle processes, performing detailed market analyses, competitive benchmarking, and leveraging customer insights to inform product strategy and roadmaps.
- Acted as primary liaison between technology divisions, business stakeholders, and external partners, facilitating clear communication and alignment throughout project lifecycles.
- Negotiated advantageous vendor agreements and effectively managed vendor transitions, internalizing key functions to enhance operational efficiency and communication.
- Spearheaded adoption of emerging technologies through continuous assessment, evaluating potential impacts to IT infrastructure and strategic business outcomes.
- Implemented sophisticated analytics and monitoring tools to proactively identify system vulnerabilities, enhance business decision-making capabilities, and minimize operational downtime.
- Mentored junior architects and product managers, promoting industry standards, best practices, and fostering a culture of continuous learning and professional development.
- Developed comprehensive business continuity plans, ensuring sustained operational capabilities and data protection in events of disasters or system outages.
- Conducted regular security audits and penetration testing, reinforcing network security and compliance with industry regulations, thereby significantly reducing organizational risk.
- Coordinated seamlessly with internal and external IT teams and vendors, delivering complex technological solutions and maintaining high standards of project delivery and client satisfaction.
- Fostered a culture of innovation and continuous improvement, conducting regular knowledge-sharing initiatives and embracing both macro-level strategic planning and meticulous micro-level execution.
- Delivered robust financial results through strategic technology management and prudent risk mitigation strategies, consistently meeting or exceeding business objectives despite challenging market conditions.
VP, Product & Engineering
AiAdvertising
Tempe, AZ
07.2021 - 05.2022
- Architected and led the rapid design, build, and deployment of a full-scale SaaS product, achieving an accelerated go-to-market timeline of under four months.
- Engineered and managed a comprehensive integration ecosystem, seamlessly connecting all internal product systems to ensure data interoperability and operational efficiency.
- Designed enterprise-level system architectures and technological blueprints, incorporating robust data modeling, advanced predictive analytics, and intricate algorithm development to optimize product performance.
- Instituted rigorous formal operating procedures, ensuring compliance with internal policies and external regulatory requirements to protect and enhance organizational profitability.
- Provided executive-level briefings on technology and product-related risks, proactively recommending strategies to mitigate concerns and ensure project alignment with strategic objectives.
- Built and coached high-performance engineering teams, applying strategic competency alignment, effective workload balancing, and continuous performance management to drive productivity and innovation.
- Championed Agile methodology adoption, training cross-functional teams to embrace iterative development practices, resulting in improved efficiency, collaboration, and project delivery.
- Led strategic vendor negotiations and third-party integrations, securing favorable contract terms while mitigating business risks and ensuring seamless implementation of external SaaS systems.
- Conducted comprehensive security assessments, regularly employing penetration testing and monitoring tools to proactively identify and mitigate vulnerabilities.
- Maintained expertise in current and emerging technologies, utilizing insights to inform strategic technological planning and maintain competitive positioning.
- Cultivated strategic partnerships and explored new revenue-generating opportunities, leveraging industry collaborations and market analytics to expand organizational reach and profitability.
- Directed extensive market trials and testing of various marketing channels including paid acquisition, social media, and content creation to optimize customer acquisition and market penetration.
- Fostered a continuous improvement culture focused on innovation, employee development, and retention, enhancing organizational capability and long-term growth.
- Collaborated effectively with internal stakeholders, external vendors, and client IT teams, ensuring seamless delivery and exceptional service quality across all technology-driven projects and initiatives.
Director, CRM Product
Meritage Homes
Phoenix, AZ
09.2019 - 09.2021
- Managed a global team of 14+ Salesforce Developers, Administrators, and QA professionals across onshore, offshore, and nearshore locations, overseeing project execution and ensuring alignment with strategic objectives.
- Led comprehensive Salesforce and Marketing Cloud implementations, restructuring existing CRM instances to ensure compliance with stringent regulatory standards and delivering customized high-level reporting tools for executives and operational teams.
- Architected and implemented advanced Salesforce solutions, directly coding Apex, VisualForce, and JavaScript components, driving platform optimization and seamless integration with Marketing Cloud.
- Designed and automated robust CI/CD pipelines and implemented version control systems across all Salesforce environments, significantly enhancing deployment reliability and efficiency.
- Established and chaired the architectural review board, standardizing approval processes for new code implementations and system integrations, promoting adherence to architectural best practices.
- Developed sophisticated CRM and Marketing Automation Tool (MAT) integrations, ensuring high interoperability, reliability, and scalable performance across commercial platforms.
- Engineered and automated secure external portals, providing seamless access and interaction capabilities for partners and external stakeholders, enhancing customer and partner engagement.
- Managed product backlogs and facilitated Agile sprint prioritization in close collaboration with business stakeholders, ensuring timely delivery aligned with strategic business needs.
- Conducted rigorous code reviews and system performance audits, proactively addressing potential bottlenecks and optimizing data queries for enhanced Salesforce platform responsiveness.
- Led data governance initiatives, including data cleansing and structuring within Salesforce and Marketing Cloud, maintaining data integrity and accuracy across systems.
- Implemented advanced HRIS software solutions, streamlining internal processes and improving organizational efficiency.
- Fostered cross-functional collaboration to align organizational priorities, driving cohesive strategy execution and enhancing overall operational effectiveness.
- Maintained strong, continuous stakeholder communications, effectively addressing business requirements, technical challenges, and strategic objectives throughout project lifecycles.
- Delivered hands-on training and comprehensive user adoption programs, significantly improving Salesforce proficiency and adoption across organizational departments.
- Ensured continuous personal and team skill enhancement through ongoing professional certifications, specialized training, and active engagement in industry best practices and emerging CRM technologies.
Director, Business Operations
Integrate
Phoenix, AZ
09.2018 - 08.2019
- Led global technology teams, including onshore and offshore resources, to design, develop, and deliver complex software solutions aligned with business strategy and compliance requirements.
- Architected and implemented comprehensive CRM integration strategies, ensuring seamless data flow and robust system interoperability across Salesforce and other enterprise platforms.
- Completely restructured organizational technology systems to achieve stringent compliance standards, incorporating advanced reporting capabilities that catered from executive-level analytics to daily operational insights.
- Owned and rearchitected the Client Success Portal (Gainsight), integrating it deeply with the Salesforce internal platform to enhance client management, data visibility, and user experience.
- Designed and implemented an advanced internal project management solution integrated with the company's proprietary ticketing system, providing executive management with full transparency and real-time project tracking.
- Led extensive data governance initiatives, including data cleansing and structural optimization across Salesforce environments and enterprise data warehouses, significantly enhancing data integrity and reporting accuracy.
- Developed complex analytical reporting dashboards within Salesforce, providing executive management with strategic insights critical for informed decision-making.
Identified and proactively mitigated operational and technical risks through strategic analysis, planning, and execution, ensuring minimal disruption to business continuity. - Strengthened internal controls through detailed policy reviews and procedural enhancements, maintaining strict adherence to regulatory standards.
- Fostered a culture of continuous improvement and innovation by empowering team members, enhancing internal collaboration, and maintaining open communication channels.
- Mentored and developed high-performing teams by providing strategic guidance, structured performance evaluations, and targeted professional growth opportunities, driving increased engagement and retention rates.
Salesforce Solutions Manager
Televerde
Tempe, AZ
09.2014 - 06.2018
- Managed a diverse technical team of 14 Salesforce Developers and Administrators specializing in Salesforce, Marketo, Eloqua, Pardot, and Marketing Cloud, ensuring robust performance and timely delivery of critical CRM and marketing automation initiatives.
- Acted as lead architect for complex Salesforce environments (internal and external), overseeing intricate integrations with websites and various third-party systems, ensuring optimal system interoperability and performance.
- Directed the global rollout of strategic initiatives, supporting successful launches across Scotland, South America, and APAC regions, consistently meeting international compliance standards and localization requirements.
- Developed and implemented Salesforce best practices, significantly improving user efficiency, data accuracy, and overall system effectiveness, while mentoring new hires and contracted financial professionals in Salesforce methodologies.
- Led cross-functional teams through successful completion of complex, high-stakes projects within defined budgets and tight timelines, maintaining exceptional quality and client satisfaction.
- Managed the Data Warehouse engineering team, spearheading critical initiatives for data cleansing and governance that ensured reliable, high-quality enterprise data management.
- Evaluated and implemented emerging technologies, assessing their strategic benefits and alignment with long-term business objectives and growth opportunities.
- Enhanced client relationships through consistent, proactive communication and exceptional service delivery, directly contributing to improved client satisfaction scores.
- Introduced and championed user-feedback mechanisms, significantly enhancing product functionality and responsiveness to user needs.
- Established and maintained effective internal communication channels, facilitating seamless collaboration and improved productivity across multiple teams.
- Mentored junior staff and fostered a positive professional development environment, significantly boosting employee retention, engagement, and overall team competencies.
- Negotiated advantageous vendor contracts, optimizing project expenditures and delivering cost-effective technology solutions.
- Conducted comprehensive project reviews to align outcomes with initial objectives, adjusting strategies proactively to maintain alignment with business goals and client expectations.
- Led regular strategic sessions, analyzing sales data, client feedback, and market opportunities to guide business planning and product lifecycle management from ideation through post-launch support.
- Evaluated emerging technologies to determine potential benefits for clients and company growth opportunities.
- Regularly reviewed project outcomes against initial objectives to ensure alignment with client expectations and deliver consistent results.
Salesforce Developer
Alliance Residential
Phoenix, AZ
04.2009 - 06.2014
- Engineered comprehensive Salesforce solutions, optimizing organizational workflows through advanced workflow rules, approval processes, and sophisticated process builders.
- Developed and deployed custom Salesforce applications, enhancing user experiences by tailoring page layouts, validation rules, and complex user interfaces to streamline operational effectiveness.
- Integrated Salesforce seamlessly with external client applications using advanced web services, leveraging both SOAP protocol and REST architectural styles for robust and secure data exchanges.
- Delivered front-end and back-end Salesforce architecture, translating intricate business requirements into scalable, high-performance solutions with thorough unit testing and rigorous adherence to coding best practices.
- Improved organizational data quality and accuracy significantly by implementing stringent data validation mechanisms and optimized SQL server integrations.
- Created customized reporting and analytical dashboards across multiple departments, leveraging Salesforce reporting tools and SQL Server Reporting Services to drive strategic decision-making processes.
- Supported and executed enterprise-wide change management initiatives related to Salesforce enhancements and feature adoptions, providing strategic technical support to ensure smooth transitions and high adoption rates.
- Led proactive troubleshooting and rapid resolution of complex technical challenges within the Salesforce ecosystem, minimizing downtime and maintaining high platform reliability.
- Maintained expertise on emerging Salesforce technologies, industry trends, and best practices, providing informed recommendations for continuous improvement and potential system integrations.
- Authored comprehensive documentation for each Salesforce deployment, enabling streamlined maintenance, future troubleshooting, and clear knowledge transfer across technical teams.
- Championed sustainable technology initiatives within product development cycles, integrating environmentally responsible materials and processes when feasible.
- Delivered consistent stakeholder communications and transparent project tracking, regularly presenting detailed progress updates to facilitate informed decision-making and strategic alignment.
- Assisted in troubleshooting technical issues related to Salesforce platform, providing prompt resolution to minimize downtime.
- Optimized day-to-day operations through the creation of workflow rules, approval processes, and process builders.
Education
Bachelor of Science - Chemistry
University of Arizona
Tucson, AZ05.2011
Bachelor of Science - Physiology
University of Arizona
Tucson, AZ05.2011
Skills
- Adobe AEM
- Salesforcecom CRM
- Forcecom Development
- Salesforce Sales Cloud
- Salesforce Service Cloud
- Salesforce Marketing Cloud
- Git
- Adobe/Microsoft Office Suite
- SOAP/RESTful APIs
- Process Management
- Versioning Control
- Data Warehouse
- Web Development
- IT Architecture
- CI/CD
- Versioning Control
- Agile
- Devops
- IT Project Management
- AWS
- Mentorship
- GUI
- HRIS
- Leadership
Programming Language
- HTML5
- CSS3
- JS ES6
- PHP
- Apex
- VisualForce
- SOQL
- AngularJS
IDEs
- Eclipse
- Visual Studio Code
- Sublime Text 3 / MavensMate
Accomplishments
- Winner of Salesforce #AwesomeAdmin Award (12.2016)
- Salesforce Marketing Cloud Email Specialist Certification
- Creator/Facilitator of Architecture Review Board (Meritage Homes)
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimeContract WorkWork Location
RemoteHybridOn-SiteImportant To Me
Work-life balanceTeam Building / Company RetreatsCareer advancementSoftware
Salesforcecom CRM
Forcecom Development
Salesforce Sales Cloud
Salesforce Service Cloud
Salesforce Marketing Cloud
Salesforce Partner Cloud
Salesforce CPQ
Salesforce Commerce Cloud
MuleSoft
Heroku
Disaster Recovery
Technology Evaluations
Git
Cloud Hosting
Technological Alignment
Azure
SOAP/RESTful APIs
Process Management
Versioning Control
Data Warehouse
Web Development
IT Architecture
CI/CD
Versioning Control
Agile
DevOps
IT Project Management
AWS
Mentorship
GUI
HRIS
Enterprise Architecture
E-Commerce
Big Data Management
Cloud Architecture Design
Programming Languages
- HTML5
- CSS3
- JS ES6
- PHP
- C#
- Java
- Apex
- VisualForce
- SOQL
- AngularJS
- NodeJS
Timeline
VP, Technology & Product
United Pet Care
12.2022 - 11.2023
VP, Product & Engineering
AiAdvertising
07.2021 - 05.2022
Director, CRM Product
Meritage Homes
09.2019 - 09.2021
Director, Business Operations
Integrate
09.2018 - 08.2019
Salesforce Solutions Manager
Televerde
09.2014 - 06.2018
Founder & Principal Salesforce Architect
Rule27 Design
11.2013 - Current
Salesforce Developer
Alliance Residential
04.2009 - 06.2014
Bachelor of Science - Chemistry
University of Arizona
Bachelor of Science - Physiology
University of Arizona
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