JOSHUA CRAMER
Digital Marketing Specialist
Portage,MI
Summary
Gallup Strengths: Learner, Input, Achiever, Responsibility, Analytical
My experience in sales, marketing and e-commerce has helped me cultivate exceptional interpersonal skills and cross departmental relations. I have proven marketing accomplishments including the creation of strategic campaigns using a wide range of mediums such as written articles, email, and video.
Overview
9
9
years of professional experience
Work History
Content Creator
Western Michigan University Alumni Association
Kalamazoo, MI
06.2018 - 06.2020
- Develop content to promote and increase awareness of WMU alumni across all media platforms
- Composition of monthly alumni e-newsletters for all 11 WMU colleges
- Writing of press releases, long-form stories, and event descriptions
- Website management to ensure compliance with WMU brand typography
- Provided technological assistance to members of the full-time staff
- Assisted with the issues that came from the office transitioning into a new web platform and the questions from individuals in the office not up to date on many of the implementations
Marketing Growth Initiatives Specialist
Caster Connection
Columbus, OH
01.2015 - 12.2018
- Brand management and refresh strategies to reflect the growth of the company
- Product catalog and brand manual production that allowed us to view information in new ways
- Marketing research – case studies and topic specific flier creation to highlight new products and partnerships
- Development of promotional campaigns designed to increase website revenue
- Affiliate blogging and PR related blogging to promote e-commerce and attention to new products
- Product photography and video production to help expand online presence and product knowledge to the client base
Inside Sales Specialist
Caster Connection
Columbus, OH
05.2012 - 01.2015
- Research and initiate wholesale relationship with the oversight of the Client Solutions Team manager and company director to create lasting relationships with clients
- Sales support for Regional Sales Managers to be a liaison between them and their clients
- Lead and opportunity nurturing to keep relationships and pass on potential large clients to Sales Managers
- Provide in depth knowledge and support to clients to ensure a value-added experience
Education
Bachelor of Arts - Public Relations
Western Michigan University
Skills
Digital publishing
Copywriting expertise
Analytics and SEO
CRM
Email marketing campaigns
Timeline
Content Creator
Western Michigan University Alumni Association
06.2018 - 06.2020
Marketing Growth Initiatives Specialist
Caster Connection
01.2015 - 12.2018
Inside Sales Specialist
Caster Connection
05.2012 - 01.2015
Bachelor of Arts - Public Relations
Western Michigan University