Joshua Heath
Herriman,UT
Summary
Communications and storytelling executive with over 20 years of experience transforming company narratives into measurable business outcomes. Proven track record in scaling agencies and elevating industry leaders while managing multimillion-dollar client portfolios. Expertise in utilizing AI-powered communication tools to enhance storytelling efficiency and client impact. Trusted advisor to CEOs and marketing leaders, shaping strategic communications that drive growth and reputation.
Overview
20
20
years of professional experience
Work History
Chief Storytelling Officer
SpringTide Ventures
01.2024 - Current
- Lead integrated communications and thought leadership for a healthcare-focused venture capital firm, enhancing access, affordability, and quality of care.
- Collaborate with general partners to translate healthcare data and AI investment theses into compelling narratives for founders and operators.
- Developed partner thought leadership platforms and a scalable content engine, producing 35 articles and 20 portfolio company stories.
- Established an integrated LinkedIn program that grew the firm’s following by 34% in one year and achieved a 6.1% organic engagement rate.
- Advised portfolio executives on enterprise messaging, category creation, and milestone storytelling to improve credibility and adoption.
Founder
Ampliphi Communications
01.2023 - Current
- Founded and lead a modern strategic communications consultancy, drawing on 20+ years of agency, corporate, and journalistic experience.
- Created and implemented a proprietary storytelling platform that combines market and audience research, brand narrative, and multi-platform content development, adapting it to each client’s team structure and priorities to strengthen visibility, reputation, and growth.
- Advise founders, CEOs, and marketing leaders on content strategy, brand positioning, executive visibility, and integrated client engagement.
- Apply AI-enabled research, media intelligence, workflow automation, and data analytics to accelerate execution, improve audience targeting, measure performance, and refine client programs.
- Assembled and led teams of senior strategists and specialists, directing local and national media programs and press tours.
Freelance Reporter
Utah Business Magazine
01.2023 - 01.2025
- Authored two of Utah Business Magazine's most-read articles of the year.
- Reported and wrote business articles on diverse topics, ensuring accuracy through interviews and fact-checking.
- Generated story ideas from current events, trends, and reader tips, contributing to engaging content.
- Gained practical journalism and storytelling experience, enhancing narrative skills for impactful reporting.
Vice President of Marketing
WhutsFree
01.2019 - 01.2024
- Grew company’s social audience from zero to over 30,000 followers and generated 300+ app downloads in first six months, establishing repeatable influencer program for new market launches.
- Built and managed a nationwide network of micro- and nano-influencers, developing personalized partnerships and an always-on content engine across Instagram posts, Stories, Reels, and owned channels.
- Developed thought leadership program positioning company and executives as credible voices in local discovery and creator-led customer acquisition.
- Led brand, audience, and content strategy for an early-stage consumer marketplace, using audience research to identify priority communities, behaviors, and trusted voices.
Senior Vice President and Managing Director
WE Codeword
01.2017 - 01.2023
- Managed multidisciplinary PR, content, strategy, and executive communications teams, advising senior client stakeholders on positioning and reputation strategies.
- Expanded client relationships and strengthened agency operations, driving 30% year-over-year revenue growth.
- Led integrated communications programs for global consumer and enterprise technology brands, enhancing brand visibility and engagement.
Director of Global Communications
MaritzCX
01.2016 - 01.2017
- Led global communications program, managing agency partner network to align regional execution with company brand narrative and priorities, ensuring cohesive messaging across markets.
- Collaborated with stakeholders to identify expertise and customer insights, shaping content strategy to reflect proprietary data and market developments.
- Developed integrated content, media relations, and analyst relations programs that strengthened relationships and secured coverage in tier-one business publications, elevating brand visibility.
Vice President
Method Communications
01.2012 - 01.2016
- Promoted to vice president after 5.5 years, reflecting strong client relationships and leadership development.
- Scaled agency from 5 to 100 employees, opening new offices in San Francisco and New York to expand market reach.
- Built and led enterprise tech practice, hiring and training teams while securing business from venture capital firms like Andreessen Horowitz.
- Executed integrated communications strategies for high-growth technology companies including Vivint, Qualtrics, Databricks, and DigitalOcean.
- Developed strategic communications plans for product launches, funding announcements, and thought leadership campaigns, enhancing brand visibility and stakeholder engagement.
Account Executive & Director of Production Departm
Policy Impact Communications
Washington, District of Columbia
03.2007 - 01.2010
- Managed strategic communications and client relations for diverse portfolio, including Republic of Kazakhstan, U.S. Department of Justice, Boeing, and Force Protection.
- Executed press conferences and media events; drafted press materials and communications collateral for government and corporate clients.
- Established and led production department, serving as lead videographer/photographer for corporate videos and marketing materials.
- Collaborated with video editors, scriptwriters, and graphic designers to develop scripts and produce finished video and print materials.
- Directed social media strategy across entire client roster to enhance engagement and visibility.
Education
BA - Mass Communication
University of Utah
Salt Lake City, UT01-2006
Skills
- Strategic Communication
- Storytelling
- Media Relations
- Photography
- Influencer management
- Thought leadership
- Content strategy
- Crisis communication
- Media relations expertise
- AI content strategy
- Brand positioning
- Team leadership
- Audience development
- Social media design
Personal Information
Title: Chief Storytelling and Communications Executive
Education and Recognition
40 Under 40 | Utah Business Magazine, Mountain Biking Head Coach of the Year | National Interscholastic Cycling Association
Community Leadership
- Black Lives Matter Utah, Pro bono communications support
- Room Here, Pro bono communications support
- SheTeam, Pro bono communications support
- Herriman High School Mountain Bike Team, Former volunteer head coach
- Utah Foster Care, Certified foster parent
Selected Leadership Impact
- Reframed Troomi's product launch around digital wellness and child development, generating 280+ earned media placements and 2.2 billion earned impressions.
- Built a search-driven PR strategy for ZAGG that increased share of voice for iPhone cases by 44.7%, earned the top position in screen-protection coverage, and secured inclusion in 83% of relevant screen-protector articles.
- Turned Lease End's proprietary data and executive expertise into an ongoing news engine that generated 80+ earned placements and 1.8 billion earned impressions.
- Helped drive 30% year-over-year revenue growth at WE Codeword through client expansion, strategic positioning, and operational leadership.
Timeline
Chief Storytelling Officer
SpringTide Ventures
01.2024 - Current
Founder
Ampliphi Communications
01.2023 - Current
Freelance Reporter
Utah Business Magazine
01.2023 - 01.2025
Vice President of Marketing
WhutsFree
01.2019 - 01.2024
Senior Vice President and Managing Director
WE Codeword
01.2017 - 01.2023
Director of Global Communications
MaritzCX
01.2016 - 01.2017
Vice President
Method Communications
01.2012 - 01.2016
Account Executive & Director of Production Departm
Policy Impact Communications
03.2007 - 01.2010
BA - Mass Communication
University of Utah