Joshua Johnson
Keller,TX
Summary
Results driven media director who excels in the execution of integrated marketing programs. Strong proven track record of generating revenue and expanding customer bases for all clients. Communicative and detail oriented leader, successfully managing multi-million-dollar marketing budgets across multiple platforms. Industry veteran who consistently achieves sales results through data analytics, and fostering relationships with key clients.
Overview
27
27
years of professional experience
Work History
Media Manager/ Senior Media Buyer
Icon International
08.2020 - 06.2024
- Led the negotiation, and execution of TV and radio advertising campaigns for multiple clients including State Farm, Wendy’s, Conn’s Bob’s Discount Furniture, Five Below, Floor and Décor, Norwegian Cruise Lines, Planet Fitness, Visit Orlando, United Way and UPS,
- Monitored campaign performance, analyzed results, and provided strategic recommendations for optimization to meet or exceed client KPIs.
- Cultivated strong relationships with media representatives and maintained ongoing communication to ensure campaign delivery and success.
- Managed media budgets, ensured accurate billing, and reconciled discrepancies to maintain financial integrity.
- Mentored and trained junior media buyers on best practices in media planning, negotiation strategies, and campaign management.
- Assisted in developing media plans and strategies to align with client objectives and target audience insights.
- Conducted competitive analysis and market research to identify media opportunities and trends.
- Coordinated with creative teams and clients to ensure seamless execution and integration of advertising messages.
- Managed insertion orders, contracts, and timelines to ensure accurate and timely campaign launches.
- Monitored campaign performance metrics and provided regular reporting to clients and internal stakeholders.
Associate Integrated Media Buying Director
Zimmerman Advertising LLC
11.2018 - 04.2022
- Managed broadcast media for La-Z-Boy Furniture Galleries, including spot media placement in 40 local markets with an annual budget of $12 million dollars.
- Exceeded client sales goals in 2019 and 2020 through strategic media buys, aggressive negotiations and real-time optimization.
- Produced outstanding post buy reports through detailed market research, trending and analysis. All of our radio and television markets delivered between 95-110% of our estimates.
- Increased clearance of broadcast schedules by 10%. Developed action plans to resolve issues with our broadcast partners during heavily contested political races and national/local breaking news cycles.
- Provided support on our buying platforms resulting in increased efficiencies for our buying team.
- Improved team morale through encouragement, constructive critiques and creating an environment of honest communication during our 30, 60 and 90 day performance evaluations as well as annual reviews.
Media Manager/ Broadcast Supervisor
Moroch Partners
01.2000 - 09.2018
- Managed all broadcast media for Visionworks from 2013 to 2018. Included spot media placement in 80 local markets, supervising a team of 12 experienced broadcast negotiators and managing a budget of $35 million dollars annually.
- Grew Visionworks sales to record breaking levels in 2014 (+11%) and 2015 (+13%).
- Developed and maintained strong relationships with our clients at the executive level. Gained trust through transparent conversations and flawless execution of media plans.
- Managed a team of broadcast negotiators on the McDonald's account. Responsible for systems training and development, negotiating styles and delivering exceptional buys and stewardship.
- Negotiated broadcast media for Moroch's largest markets including a $20 million dollar McDonald's media plan for Philadelphia.
- Delivered in depth market analysis and comprehensive ratings research on a local and national level.
- Earned Morochian of the month on multiple occasions and Morochian of the year in 2015 for superior performance in client relationships and generating additional revenue for the agency.
Media Planner/Buyer Specialist
Levenson and Hill Advertising
09.1997 - 12.1999
- Responsible for building and executing local media plans for over 800 Rent-A-Center locations across the United States.
- Participated in client meetings, discussing media planning and presentation strategy sessions. Performed Zip Code analysis to determine profiles of potential customers for each store.
- Negotiated radio, television, print and direct mail packages that would best reach those customers. Assessed ongoing campaign performance with strategic analysis.
- Responsible for matching invoices and providing accurate billing to the client.
Education
Bachelor of Science - Public Relations, Advertising, And Applied Communication
The University of Texas At Arlington
Arlington, TXSkills
- Strategic buying and execution
- Revenue generation
- Contract negotiations
- Internal and external relationships
- Forecast and budgeting expertise
- Client account management Market research and data analysis
- American Advertising Award winner 2018 (Southwest Buyer of the Year
Additional Information
- Gateway Church Stewardship Ministry (2007-2023)
- PBA Regional Tour (1992-1997)
- USTA Member and Competitor (2010-Present)
- USA Pickleball Certified Instructor and Player(2022-Present)
Timeline
Media Manager/ Senior Media Buyer
Icon International
08.2020 - 06.2024
Associate Integrated Media Buying Director
Zimmerman Advertising LLC
11.2018 - 04.2022
Media Manager/ Broadcast Supervisor
Moroch Partners
01.2000 - 09.2018
Media Planner/Buyer Specialist
Levenson and Hill Advertising
09.1997 - 12.1999
Bachelor of Science - Public Relations, Advertising, And Applied Communication
The University of Texas At Arlington
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