Performance marketer with experience running global campaigns ($100M budgets) and a diversity of sales & marketing ops roles.
Overview
6
6
years of professional experience
Work History
Enterprise Performance Marketing Manager
DEPT Inc
11.2021 - 03.2024
End-to-end channel owner for Fortune 50 company’s global self-serve acquisition campaigns which included budgeting, bid optimizations, weekly performance reporting, as well as creative and systems testing.
Designed, ran, and presented dozens of multi-month A:B lift, marginality, and incrementality tests to internal and external stakeholders with a $100M+ yearly budget.
Used Adwords, Editor, Kochava, Google Ads Extension, Tableau, and Excel to populate and report on over 300 Google UAC campaigns.
Promoted from Performance Marketing Analyst to Performance Marketing Manager after 1 year.
Marketing Compliance Analyst
Google
08.2020 - 11.2021
Conducted weekly compliance audits on 40 new sales teams across 17 different vendor programs using Excel and Adwords.
Created quarterly analysis of average compliance rates and trends that led to increasing headcount.
Built an automated reporting template rolled out to the US-based sales teams to track and score compliance thresholds.
Customer Marketing Associate
Salesforce (6 Month Contract)
08.2019 - 02.2020
Partnered with sales, product marketing, and other go-to-market teams to source and capture customer success stories to be plugged into a variety of strategic marketing engagements.
Found over 20+ enterprise manufacturing customers that were used for breakout sessions as well as a keynote speaker for Saleforce’s annual Dreamforce conference.
Junior Sales Manager / Account Executive
Yelp
10.2017 - 02.2019
Responsible for the full sales cycle for Yelp’s pay-per-click advertising product.
Achieved over $300,000 in net new recurring revenue (top 15 individual contributor among a 400-person sales org).
Created personal KPI breakdowns within Salesforce and Excel for a 12-person sales team in order to motivate and hold reps accountable to increase output/skill ratios.
Drawbridge Imagery Analyst at Texas Dept. Of Public Safety/Texas Military Dept.Drawbridge Imagery Analyst at Texas Dept. Of Public Safety/Texas Military Dept.
Emergency Dispatcher/ Communications Specialist at City of Richardson, Sherman & City of Richardson, Sherman & Garland Police Dept DeptEmergency Dispatcher/ Communications Specialist at City of Richardson, Sherman & City of Richardson, Sherman & Garland Police Dept Dept
Senior Vice President, Automotive Media Sales at Volta Charging / Volta Media, A Shell BrandSenior Vice President, Automotive Media Sales at Volta Charging / Volta Media, A Shell Brand