Performance marketer with experience running global campaigns ($100M budgets) and a diversity of sales & marketing ops roles.
Overview
6
6
years of professional experience
Work History
Enterprise Performance Marketing Manager
DEPT Inc
2021.11 - 2024.03
End-to-end channel owner for Fortune 50 company’s global self-serve acquisition campaigns which included budgeting, bid optimizations, weekly performance reporting, as well as creative and systems testing.
Designed, ran, and presented dozens of multi-month A:B lift, marginality, and incrementality tests to internal and external stakeholders with a $100M+ yearly budget.
Used Adwords, Editor, Kochava, Google Ads Extension, Tableau, and Excel to populate and report on over 300 Google UAC campaigns.
Promoted from Performance Marketing Analyst to Performance Marketing Manager after 1 year.
Marketing Compliance Analyst
Google
2020.08 - 2021.11
Conducted weekly compliance audits on 40 new sales teams across 17 different vendor programs using Excel and Adwords.
Created quarterly analysis of average compliance rates and trends that led to increasing headcount.
Built an automated reporting template rolled out to the US-based sales teams to track and score compliance thresholds.
Customer Marketing Associate
Salesforce (6 Month Contract)
2019.08 - 2020.02
Partnered with sales, product marketing, and other go-to-market teams to source and capture customer success stories to be plugged into a variety of strategic marketing engagements.
Found over 20+ enterprise manufacturing customers that were used for breakout sessions as well as a keynote speaker for Saleforce’s annual Dreamforce conference.
Junior Sales Manager / Account Executive
Yelp
2017.10 - 2019.02
Responsible for the full sales cycle for Yelp’s pay-per-click advertising product.
Achieved over $300,000 in net new recurring revenue (top 15 individual contributor among a 400-person sales org).
Created personal KPI breakdowns within Salesforce and Excel for a 12-person sales team in order to motivate and hold reps accountable to increase output/skill ratios.
TRITON MQ4 ENTERPRISE ASSURANCE, PERFORMANCE & OPTIMISATION MANAGER at Surveillance & Response Systems Program Office, Department of DefenceTRITON MQ4 ENTERPRISE ASSURANCE, PERFORMANCE & OPTIMISATION MANAGER at Surveillance & Response Systems Program Office, Department of Defence
<ul><li>Oversaw all operational functions during the successful amalgamation of two legacy mutual insurers into a single, unified organization. Reported directly to the CEO and played a key leadership role in aligning people, processes, and performance with long-term strategic goals.</li><li>Led the full operational transformation of Salus Mutual, uniting teams and systems from two legacy organizations under a cohesive structure with shared goals and culture.</li><li>Redesigned leadership accountabilities and implemented new KPI and SLA frameworks, enabling stronger performance management and outcome tracking.</li><li>Built internal capacity in key operational areas, reducing reliance on external consultants and establishing a culture of ownership, capability, and continuous improvement.</li><li>Established an Operations function to support Claims, Underwriting, and Sales, delivering enterprise-wide value through data insights, process improvements, project delivery, and enhanced customer service.</li><li>Collaborated closely with the Senior Leadership Team and Board of Directors to co-develop and launch the organization’s first corporate strategy post-amalgamation.</li><li>Held P&L responsibility for $45M in Gross Written Premium, with a strong focus on operational efficiency and strategic growth.</li><li>Delivered key strategic outcomes, including: First-ever member rebate in company history, First employee engagement survey, achieving a 75% engagement score, 3% reduction in expense ratio through operational efficiencies and cost control.</li></ul> at Salus Mutual Insurance Company<ul><li>Oversaw all operational functions during the successful amalgamation of two legacy mutual insurers into a single, unified organization. Reported directly to the CEO and played a key leadership role in aligning people, processes, and performance with long-term strategic goals.</li><li>Led the full operational transformation of Salus Mutual, uniting teams and systems from two legacy organizations under a cohesive structure with shared goals and culture.</li><li>Redesigned leadership accountabilities and implemented new KPI and SLA frameworks, enabling stronger performance management and outcome tracking.</li><li>Built internal capacity in key operational areas, reducing reliance on external consultants and establishing a culture of ownership, capability, and continuous improvement.</li><li>Established an Operations function to support Claims, Underwriting, and Sales, delivering enterprise-wide value through data insights, process improvements, project delivery, and enhanced customer service.</li><li>Collaborated closely with the Senior Leadership Team and Board of Directors to co-develop and launch the organization’s first corporate strategy post-amalgamation.</li><li>Held P&L responsibility for $45M in Gross Written Premium, with a strong focus on operational efficiency and strategic growth.</li><li>Delivered key strategic outcomes, including: First-ever member rebate in company history, First employee engagement survey, achieving a 75% engagement score, 3% reduction in expense ratio through operational efficiencies and cost control.</li></ul> at Salus Mutual Insurance Company