Jo Becerra-Castel
Kansas City,USA
Summary
Sales leader and project manager with 10+ years of experience building, leading, and enabling in-home sales teams. Known for translating real-world field experience into structured sales processes, training programs, and performance improvements. Strong background in coaching, CRM discipline, and cross-functional collaboration. Authorized to work in the US for any employer.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Project Manager
C. M. Mose & Son Inc
05.2025 - Current
- Conduct in-home consultations to assess customer HVAC needs and provide tailored heating and cooling solutions.
- Present and explain product options, system designs, and financing plans in a clear and persuasive manner.
- Close high-value sales while building trust and long-term relationships with homeowners.
- Collaborate with technicians and installers to ensure seamless project execution and customer satisfaction.
- Educate customers on energy efficiency, indoor air quality, and system maintenance to enhance comfort and savings.
Sales Manager and Outside Sales
FluesBrothers Service
05.2016 - 01.2024
- Directed and cultivated high-performing in-home sales teams within a fast-paced direct-to-consumer environment.
- Executed sales strategies to drive revenue growth through targeted coaching and performance management.
- Chosen as speaker at ServiceTitan Pantheon 2023, showcasing expertise in sales leadership within home-services sector.
- Developed and optimized consultative, trust-based sales processes to enhance one-call close effectiveness.
- Collaborated with operations and leadership to synchronize sales expectations with project delivery timelines.
- Facilitated hands-on coaching through ride-alongs, feedback sessions, and continuous training initiatives.
- Oversaw KPI tracking and pipeline activity, implementing strategic improvements to enhance close rates and boost productivity.
- Cultivated and strengthened customer relationships to drive repeat business and referrals.
Education
High School Diploma -
J.C Harmon High School
Kansas City, KS01.2013
Skills
In-Home & Consultative Sales (B2C), Leadership & Team Training, Project Management, HVAC / Electrical / Plumbing Knowledge, Residential Construction, Customer Service, Objection Handling & Negotiation, Relationship Selling, Inside & Outside Sales, CRM Software (Salesforce), Field Service Experience, Troubleshooting, Communication & Organization, Microsoft Office (Word, Excel, Outlook), Google Docs
Certification
- Driver's License
- Electrician Apprentice
- CSIA Certified Badge Number #9295 September 2017 to September 2018
- The CSIA Certified Chimney Sweep credential is acknowledged by industry organizations, insurance underwriters, local, state and federal agencies as the measure of a chimney sweep’s knowledge about the evaluation and maintenance of chimney and venting systems.
- TS/SCI
Languages
English
Spanish
Bilingual
Additional Information
With more than a decade of experience in sales leadership, I've built and led high-performing in-home sales teams, coached reps and managers, and helped standardize consultative sales processes that improve close rates and customer satisfaction. I bring a hands-on, field-tested approach to leadership and thrive in roles where influence, accountability, and continuous improvement matter.
Timeline
Project Manager
C. M. Mose & Son Inc
05.2025 - Current
Sales Manager and Outside Sales
FluesBrothers Service
05.2016 - 01.2024
High School Diploma -
J.C Harmon High School