Joy Jang
Columbus,OH
Summary
Motivated marketing professional with hands-on experience in consulting, project management, and market research. Expertise in developing and executing effective marketing strategies and campaigns for diverse brands. Proficient in social media dynamics and content creation, using storytelling to engage audiences. Collaborative team player skilled in driving brand awareness and achieving measurable results. Seeking a dynamic, creative environment to make a meaningful impact on marketing initiatives.
Overview
2
2
years of professional experience
Work History
Student Consultant for Columbus Crew
The Ohio State University Fisher College of Business
Columbus, OH
01.2024 - 04.2024
- Collaborated with a team to design and develop a marketing strategy and promotional plan for Columbus Crew
- Designed, fielded and analyzed quantitative and qualitative research to discover key insights and build a marketing strategy founded in data
- Developed a tactical plan that reached the design target identified in the primary research
- Presented the final plan to the client and received positive feedback regarding the recommendations proposed
Student Consultant for Wendy's
The Ohio State University Fisher College of Business
Columbus, OH
01.2024 - 04.2024
- Collaborated with a team to devise and execute a marketing strategy and promotional blueprint for Wendy's potential expansion into the Portuguese market
- Crafted a tactical blueprint that achieved the designated objectives outlined during the initial research phase
- Presented the final proposal to the client and received favorable responses regarding the suggested recommendations
Account Manager
Fly Experiential
Columbus, OH
05.2023 - 08.2023
- Managed client relationships and identified marketing solutions, contributing to successful event campaigns
- Increased revenue by successfully upselling products and services to clients at promotional events
- Created and delivered sales presentations to key decision makers in target accounts
- Executed successful client contract negotiations and renewals
UX Research Intern
Curated For You
Columbus, OH
06.2022 - 08.2022
- Researched current trends in fashion and how they are affecting consumer markets
- Contributed to the development of technology that customized product recommendations based on social identity and supported the deployment of e-commerce web applications in collaboration with major retail partners
- Gained a deeper understanding of the retail industry and the next-generation AI software powering e-commerce and customer experiences
Education
Bachelor of Science - Business Administration, Marketing
The Ohio State University - Fisher College of Business
Columbus, OH05.2024
Skills
- Project Management and Coordination
- Marketing Research and Analysis
- Microsoft Office Suite
- Canva
- Digital Marketing Strategies
- Strong Communication and Team Collaboration
- Creative Problem-Solving and Adaptibility
Timeline
Student Consultant for Columbus Crew
The Ohio State University Fisher College of Business
01.2024 - 04.2024
Student Consultant for Wendy's
The Ohio State University Fisher College of Business
01.2024 - 04.2024
Account Manager
Fly Experiential
05.2023 - 08.2023
UX Research Intern
Curated For You
06.2022 - 08.2022
Bachelor of Science - Business Administration, Marketing
The Ohio State University - Fisher College of Business
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