Summary
Overview
Work History
Education
Skills
Timeline
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Joy Jang

Columbus,OH

Summary

Motivated marketing professional with hands-on experience in consulting, project management, and market research. Expertise in developing and executing effective marketing strategies and campaigns for diverse brands. Proficient in social media dynamics and content creation, using storytelling to engage audiences. Collaborative team player skilled in driving brand awareness and achieving measurable results. Seeking a dynamic, creative environment to make a meaningful impact on marketing initiatives.

Overview

2
2
years of professional experience

Work History

Student Consultant for Columbus Crew

The Ohio State University Fisher College of Business
Columbus , OH
01.2024 - 04.2024
  • Collaborated with a team to design and develop a marketing strategy and promotional plan for Columbus Crew
  • Designed, fielded and analyzed quantitative and qualitative research to discover key insights and build a marketing strategy founded in data
  • Developed a tactical plan that reached the design target identified in the primary research
  • Presented the final plan to the client and received positive feedback regarding the recommendations proposed

Student Consultant for Wendy's

The Ohio State University Fisher College of Business
Columbus , OH
01.2024 - 04.2024
  • Collaborated with a team to devise and execute a marketing strategy and promotional blueprint for Wendy's potential expansion into the Portuguese market
  • Crafted a tactical blueprint that achieved the designated objectives outlined during the initial research phase
  • Presented the final proposal to the client and received favorable responses regarding the suggested recommendations

Account Manager

Fly Experiential
Columbus , OH
05.2023 - 08.2023
  • Managed client relationships and identified marketing solutions, contributing to successful event campaigns
  • Increased revenue by successfully upselling products and services to clients at promotional events
  • Created and delivered sales presentations to key decision makers in target accounts
  • Executed successful client contract negotiations and renewals

UX Research Intern

Curated For You
Columbus , OH
06.2022 - 08.2022
  • Researched current trends in fashion and how they are affecting consumer markets
  • Contributed to the development of technology that customized product recommendations based on social identity and supported the deployment of e-commerce web applications in collaboration with major retail partners
  • Gained a deeper understanding of the retail industry and the next-generation AI software powering e-commerce and customer experiences

Education

Bachelor of Science - Business Administration, Marketing

The Ohio State University - Fisher College of Business
Columbus, OH
05.2024

Skills

  • Project Management and Coordination
  • Marketing Research and Analysis
  • Microsoft Office Suite
  • Canva
  • Digital Marketing Strategies
  • Strong Communication and Team Collaboration
  • Creative Problem-Solving and Adaptibility

Timeline

Student Consultant for Columbus Crew

The Ohio State University Fisher College of Business
01.2024 - 04.2024

Student Consultant for Wendy's

The Ohio State University Fisher College of Business
01.2024 - 04.2024

Account Manager

Fly Experiential
05.2023 - 08.2023

UX Research Intern

Curated For You
06.2022 - 08.2022

Bachelor of Science - Business Administration, Marketing

The Ohio State University - Fisher College of Business
Joy Jang