Hi, I’m
Joy Randall
Marketing Director
Charlotte,NC
Summary
Results-driven Marketing Director bringing progressive background in medical aesthetics environments. Natural leader with exceptional skills in customer relations, administration and scheduling. Manages competing priorities with organized and resourceful approaches. Create and post content daily on social media platforms.
Overview
14
years of professional experience
1
Certification
Work History
Essential Aesthetics And Laser Charlotte, NC
Marketing Director
07.2020 - Current
Job overview
- Created innovative strategies to drive customer engagement.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Devised marketing plans using digital strategies, print advertising and word of mouth tactics.
- Spearheaded market research to identify branding opportunities, cement strategies and sustain loyal customer base.
- Kept all campaigns and marketing collateral in line with branding and focused on target consumers.
- Organized and executed robust, creative experiential marketing events.
Atlantic OMFS Charlotte, NC
Social Media Manager
04.2022 - Current
Job overview
- Increased customer engagement through social media.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Analyzed and reported social media and online marketing campaign results.
Flawless Makeup ArtCharlotte, NC
Business Owner
01.2009 - 08.2020
Job overview
- Consulted with customers to assess needs and propose optimal solutions.
- Trained and motivated employees to perform daily business functions.
- Devised and deployed sales and marketing tactics to drive strategic growth and support achievement of revenue goals.
- Capitalized on social media platforms to increase market awareness and recruit sales agents.
- Kept all building areas and equipment functional and well-organized to promote business performance.
Education
Empire Beauty School Charlotte, NC
Certificate of Completion from Cosmetology
07.2006
North Carolina A & T State UniversityGreensboro, NC
Bachelor of Science from Communications And Electronic Media
05.2005
Skills
- Effective Organization
- Photo and Video Editing
- Market Research
- Social Media Activities
- Conversion Strategy
- Social Media Management Experience
- SEO Optimization
- Email Marketing
- Influencer Collaboration
- Attention to Detail
- Excellent Multitasking
- Brand Development and Marketing
Accomplishments
- Supervised team of 10 staff members.
- Achieved increased brand recognition by completing social media marketing with accuracy and efficiency.
Certification
- Certified Phlebotomist - 2021
- Certified Laser Technician, Essential Aesthetics & Laser - 2020
- Certified Hydrafacialist, - 2021
- Certified in Microneedling, Skin Pen - 2021
- Licensed Cosmetologist - 2006
- Certified Gua Sha Fusion Specialist, - 2019
Timeline
Social Media Manager
Atlantic OMFS
04.2022 - Current
Marketing Director
Essential Aesthetics And Laser
07.2020 - Current
Business Owner
Flawless Makeup Art
01.2009 - 08.2020
Empire Beauty School
Certificate of Completion from Cosmetology
North Carolina A & T State University
Bachelor of Science from Communications And Electronic Media
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