JOYCE CHUNG
Hong Kong
Summary
Experienced commercial leader with more than 10 years of B2B sales and regional management experience across APAC. Skilled at simplifying complex technology solutions for institutional buyers and managing long-term, high-value enterprise partnerships ($10M+). Proven ability to navigate complex organizational structures, build authentic relationships, and drive new businesses.
Overview
10
10
years of professional experience
Work History
Sales Manager (Hong Kong & Macau))
Videojet Technologies (Veralto)
Hong Kong
08.2023 - Current
- Market Capture: Drove a +166% increase in capital equipment placements during the first half of 2026, capturing market share and expanding regional/ product footprint despite a contracting overall market environment.
- Regional Leadership: Direct the commercial strategies and operations for Hong Kong and Macau, managing both enterprise accounts and distribution networks.
- Portfolio Shift: Engineered a high-impact shift in the product mix, elevating equipment-to-consumable revenue allocation from 6% to 18% year-over-year to secure long-term, predictable recurring revenue streams.
- Change Management: Guided the regional team through a major corporate spin-off, successfully protecting legacy revenue and retaining key multi-million dollar accounts.
- Channel Enablement: Work closely with partners to upgrade their sales capabilities and introduce new technical solutions to the market.
- System Integration: Oversee the successful deployment of system solutions for major clients, ensuring reliable integration and consistent performance.
Sales Supervisor
Avery Dennison
Hong Kong
12.2016 - 08.2023
- Commercial Project Management: Coordinated cross-functional regional team of 30+ stakeholders across Greater China, aligning global brand strategies with local production hubs to enhance "Embelex" sales across regional factory networks.
- Enterprise Deals: Secured over $1M in new sales by negotiating long-term supply agreements with global Tier-1 and Tier-2 partners, including major retail brands and manufacturing networks across APAC
- Global Alignment: Acted as primary bridge between global headquarters and local markets, localizing and facilitating adoption of corporate initiatives in Asia.
Education
Bachelor of Arts - Contemporary English Studies
Lingnan University
Hong Kong05-2013
Skills
Complex B2B Solution Selling
Regional Market Expansion
Strategic Account Management
Institutional Stakeholder Management
Technology & System Rollouts
Cross-Functional Leadership
TOOLS & SYSTEMS
Salesforce, Oracle, CRM Management, Microsoft Office Suite, AI+
Timeline
Sales Manager (Hong Kong & Macau))
Videojet Technologies (Veralto)
08.2023 - Current
Sales Supervisor
Avery Dennison
12.2016 - 08.2023
Bachelor of Arts - Contemporary English Studies
Lingnan University