Summary
Overview
Work History
Education
Skills
Accomplishments
Manager's Award
Timeline
Generic

Joyce Seidenburg

Lancaster,PA

Summary

Dynamic marketing and sales professional with a proven track record at Armstrong World Industries, Inc. Skilled in event planning and relationship building, I successfully enhanced brand visibility and increased sales revenue through strategic collaboration and effective communication. Adept at managing marketing collateral and streamlining processes to drive productivity and customer satisfaction.

Overview

38
38
years of professional experience

Work History

Marketing Coordinator

Armstrong World Industries, Inc.
09.2015 - Current
  • Answered general marketing department inquiries by email, phone, and mail.
  • Developed visually engaging marketing materials to support product launches and promotions.
  • Collaborated with external agencies on advertising campaigns, ensuring alignment with overall marketing objectives.
  • Planned and executed internal and external marketing events.
  • Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
  • Created engaging brochures and flyers to use for promotional materials and distribution.
  • Supported sales team efforts by creating persuasive sales collateral that clearly communicated product benefits.
  • Managed relationships with external vendors and contractors to acquire mutually benefiting contracts and successful project delivery.
  • Enhanced online presence, updating website content and SEO practices to improve search engine rankings.
  • Streamlined event planning processes, ensuring successful product launches and promotional events.
  • Managed marketing collateral production, from concept to distribution, ensuring brand consistency.
  • Orchestrated trade show appearances and presentations, showcasing company products to potential clients and partners.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Continually maintained and improved company's reputation and positive image in markets served.

Sales Coordinator

Armstrong World Industries, Inc.
06.2012 - 09.2015
  • Worked closely with the sales team to prioritize tasks, set goals, and allocate resources efficiently; resulting in increased productivity and revenue.
  • Maintained accurate records of all sales activities, including contracts, proposals, quotes, follow-ups, and customer communications.
  • Increased sales revenue by establishing strong relationships with clients and identifying new business opportunities.
  • Streamlined sales processes for improved efficiency and customer satisfaction.
  • Organized trade shows, conferences, and networking events to increase brand exposure and generate leads.
  • Prepared sales presentations for clients showing success and credibility of products.
  • Coordinated trade shows including booth space, hotel accommodations, and promotional materials.
  • Coordinated sales meetings and sales incentive trips, including transportation logistics, hotel accommodations, meeting space, and team-building events.

Administrative Assistant

Armstrong World Industries, Inc.
04.1987 - 05.2004
  • Answered multi-line phone system, routing calls, delivering messages to staff and greeting visitors.
  • Maintained confidentiality of sensitive information by adhering to strict privacy policies and implementing secure filing systems.
  • Delivered excellent customer service through prompt responses to client inquiries, addressing concerns effectively, and building strong relationships.
  • Ensured accurate record-keeping with diligent data entry and database management for vital company information.

Education

Business

Central Pennsylvania Business School
Harrisburg, PA

Skills

  • Sales support
  • Customer service
  • Event planning and logistics
  • Teamwork and collaboration
  • Detail-oriented
  • Relationship building
  • Planning and coordinating
  • Marketing
  • Cross-functional collaboration
  • Product launches
  • Database management
  • Verbal and written communication
  • Experienced with MS Office applications

Accomplishments

During my time in the administrative assistant field, I was the assistant supervisor of a department of 20 administrative assistants.



I received a manager's award for my role in assisting all departments within Armstrong World Industries, Inc. during the application for the Baldrige Award, which the company was the recipient in 1995.

Manager's Award

My Manager's Award was earned by going above and beyond during the time the company was applying for the Baldrige Award.  There were long days/nights leading up to the deadline as well as on-the-spot duties during the actual presentations to the award judges.

Timeline

Marketing Coordinator

Armstrong World Industries, Inc.
09.2015 - Current

Sales Coordinator

Armstrong World Industries, Inc.
06.2012 - 09.2015

Administrative Assistant

Armstrong World Industries, Inc.
04.1987 - 05.2004

Business

Central Pennsylvania Business School

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Joyce Seidenburg