J.R. Jourdan
Birmingham,AL
Summary
Seasoned Senior Marketing Associate with proven background in developing and implementing strategic marketing plans. Skilled in market research, trend analysis, brand management and customer relationship building. Notable for driving product awareness and revenue growth through innovative campaigns and collaborations. Demonstrated ability to mentor junior staff and foster a team-oriented environment.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Senior Marketing Associate
EPIC Insurance Brokers & Consultants
Birmingham, Alabama
01.2024 - Current
- Developed targeted marketing strategies that increased visibility of insurance products and services.
- Collaborated with cross-functional teams to produce compelling marketing materials that enhanced brand engagement.
- Provided training and guidance to junior marketing team members.
- Monitored industry trends in order to adjust current marketing tactics accordingly.
- Negotiated deals with carriers to provide the best option to clients.
- Engaged with CFOs, CEOs, and Controllers to identify needs and deliver customized marketing solutions.
Brand Influencer
Team Enterprises
Starkville, Mississippi
08.2022 - 12.2023
- Engaged audiences through targeted social media campaigns and compelling brand storytelling to enhance brand awareness.
- Created compelling content that aligned with brand guidelines and target audience interests.
- Analyzed engagement metrics to refine content strategies and improve audience reach.
- Developed trends that guided content creation for team members, fostering a cohesive brand message.
- Managed weekly budget to meet financial targets while maximizing impact of marketing initiatives.
- Prioritized and organized tasks to efficiently accomplish service goals.
Education
BBA - Marketing
Mississippi State University
Starkville, MS12-2023
Skills
- Marketing strategy
- Brand management
- Content creation
- Social media marketing
- Customer relationship management
- Conversion optimization
- Data analysis
- Cross-functional collaboration
- Negotiation skills
- Training and mentoring
- Problem solving
- Critical thinking
- Adaptability
- Effective communication
Certification
Property and Casualty License
Timeline
Senior Marketing Associate
EPIC Insurance Brokers & Consultants
01.2024 - Current
Brand Influencer
Team Enterprises
08.2022 - 12.2023
BBA - Marketing
Mississippi State University