Hi, I’m
Juan Bohorquez
Promotions Director - Social Media Director
Miami
Summary
Results-oriented and accomplished advertising professional with a solid understanding of the radio industry and customer habits. Forward-thinking and resourceful, with a superior work ethic and strong leadership, problem-solving, and project management abilities.
Overview
4
years of professional experience
4040
years of post-secondary education
2
Certifications
2
Languages
Work History
Salem Media Miami - WMYM,WWFE
Promotions Director - Social Media Director
06.2023 - Current
Job overview
- Created a social media strategy to increase brand awareness on various platforms.
- Coordinated with sales teams to ensure proper implementation of promotional efforts.
- Provided support in designing online advertisements, website content, and email campaigns.
- Planned and coordinated promotional events and activities.
- Conducted market research to identify potential target audiences for campaigns.
Overtop Graphics
Social Media Director
05.2021 - Current
Job overview
- Maintained brand consistency across all channels by crafting tailored messages aligned with company values and goals.
- Optimized paid advertising campaigns on various platforms for maximum ROI on ad spend.
- Implemented crisis communication strategies to protect the company''s online reputation during challenging situations.
- Increased website traffic through effective use of SEO techniques in social media content creation.
- Used analytics tools like Google Analitycs to follow metrics and interpret results.
Education
Miami Media SchoolMiami, FL
Broadcasting And Media from Media Production
09-2021
Miami Southridge Senior High SchoolMiami, FL
High School Diploma
06-2019
Skills
CRM Management
Certification
Google Analytics Certification
Awards & Recognitions
Nominee – Medalla de Cortez Awards
Top 5 Marketers of the Year
Medalla de Cortez Awards | 2025
Recognized among the top 5 Hispanic marketing professionals in the U.S. media industry.
Timeline
Promotions Director - Social Media Director
Salem Media Miami - WMYM,WWFE
06.2023 - Current
Social Media Director
Overtop Graphics
05.2021 - Current
Miami Media School
Broadcasting And Media from Media Production
09.2019
Miami Southridge Senior High School
High School Diploma
06.2019
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