Hi, I’m
Juan Bohorquez
Promotions Director - Social Media Director
Miami
Summary
Results-oriented and accomplished advertising professional with a solid understanding of the radio industry and customer habits. Forward-thinking and resourceful, with a superior work ethic and strong leadership, problem-solving, and project management abilities.
Overview
4
years of professional experience
4040
years of post-secondary education
2
Certifications
2
Languages
Work History
Salem Media Miami - WMYM,WWFE
Promotions Director - Social Media Director
06.2023 - Current
Job overview
- Created a social media strategy to increase brand awareness on various platforms.
- Coordinated with sales teams to ensure proper implementation of promotional efforts.
- Provided support in designing online advertisements, website content, and email campaigns.
- Planned and coordinated promotional events and activities.
- Conducted market research to identify potential target audiences for campaigns.
Overtop Graphics
Social Media Director
05.2021 - Current
Job overview
- Maintained brand consistency across all channels by crafting tailored messages aligned with company values and goals.
- Optimized paid advertising campaigns on various platforms for maximum ROI on ad spend.
- Implemented crisis communication strategies to protect the company''s online reputation during challenging situations.
- Increased website traffic through effective use of SEO techniques in social media content creation.
- Used analytics tools like Google Analitycs to follow metrics and interpret results.
Education
Miami Media SchoolMiami, FL
Broadcasting And Media from Media Production
09-2021
Miami Southridge Senior High SchoolMiami, FL
High School Diploma
06-2019
Skills
CRM Management
Workflow coordination
Event planning
Sound Editing
Advertisement Trend Review
Digital marketing
Team supervision
Analytics and reporting
Customer engagement
Social media strategy
Content scheduling
Video editing
Certification
Google Analytics Certification
Awards & Recognitions
Nominee – Medalla de Cortez Awards
Top 5 Marketers of the Year
Medalla de Cortez Awards | 2025
Recognized among the top 5 Hispanic marketing professionals in the U.S. media industry.
Timeline
Promotions Director - Social Media Director
Salem Media Miami - WMYM,WWFE
06.2023 - Current
Social Media Director
Overtop Graphics
05.2021 - Current
Miami Media School
Broadcasting And Media from Media Production
09.2019
Miami Southridge Senior High School
High School Diploma
06.2019