Juan Covarrubias
Orange,CA
Summary
Digital marketing fueled junkie and enthusiast of all things emerging trends. Creative-inspired strategist and analytics-driven marketer. Superior skills in planning, negotiation and complex problem solving gained with over 10 years of marketing experience in both sports marketing and CPG.
Overview
10
10
years of professional experience
Work History
Director, Digital Media
Monster Energy Company
Corona, California
08.2023 - Current
- Media Planning & Projections: lead the development and maintenance of key milestones and real-time planning to accurately forecast investments and impact against KPIs.
- Agency + Partner Lead: Manage external media agencies/partners and led negotiations of global JBPs with key partners that drive over $6M of added media value.
- Analysis & Intelligence: spearhead the development and distribution of reporting that can drive decision-making and evangelize optimizations to drive higher performance.
- Team Development: providing clear, consistent communication and developing pathways for individual growth for each individual employee.
Senior Manager, Digital Media
Monster Energy
Corona , CA
02.2021 - Current
- Lead vendor and agency relationships revolving around digital media strategy, planning, buying and performance measurement across all MEC brands.
- Lead forecasting, budget management and reconciliation with cross functional teams.
- Provide strategic leadership to global marketing teams in media planning and measurement.
Digital Marketing Manager - The Americas
Monster Energy
Corona, CA
07.2017 - 02.2021
- Led digital and social strategy for all Monster Energy brands in the Americas (Canada, Mexico, Central America, the Caribbean & South America).
- Liaised with commercial, trade and sales team to deliver digital marketing plans and results for local bottlers and distributors.
- Worked with Media Partners to develop channel specific digital marketing campaigns for all key moments throughout the region.
Marketing Manager
Elmore Sports Group
Manhattan Beach, CA
11.2013 - 07.2017
- Led execution of marketing campaigns – trade shows, website, email, paid media, social media, and public relations.
- Developed business plan for the Rio 2016™ Olympic Games exclusive partnership with 36 National Olympic Committees (NOCs).
- Led relationships with NOC partners to ensure execution of marketing/sales strategy.
- Onsite event management for 2014 World Cup and Rio 2016™ Olympics.
Education
Bachelor of Science - Kinesiology
California State University - Long Beach
Long Beach, CAMaster of Arts - Sports Management
California State University - Long Beach
Long Beach, CASkills
- Team Leadership
- Budgeting and Financial Management
- Annual Planning
- Strategic Partnership Development
- Analytics and Insights
- Cross Functional Collaboration
Timeline
Director, Digital Media
Monster Energy Company
08.2023 - Current
Senior Manager, Digital Media
Monster Energy
02.2021 - Current
Digital Marketing Manager - The Americas
Monster Energy
07.2017 - 02.2021
Marketing Manager
Elmore Sports Group
11.2013 - 07.2017
Bachelor of Science - Kinesiology
California State University - Long Beach
Master of Arts - Sports Management
California State University - Long Beach