Summary
Overview
Work History
Education
Skills
Hobbies and Interests
Languages
Timeline
Hi, I’m

Juana Meza Nieto

Dallas,TX
Juana Meza Nieto

Summary

Detail-oriented Lead Data Analyst and Business Intelligence Engineer with extensive experience in managing data platforms, developing advanced dashboards, and driving data-driven decision-making across organizations. Skilled in data modeling, ETL processes, and leveraging tools like Tableau, dbt Cloud, and Python to deliver actionable insights. Proven ability to lead cross-functional teams, mentor colleagues, and optimize processes for enhanced business performance. Adept at fostering a culture of self-service analytics and continuous improvement in dynamic, remote environments.

Overview

8
years of professional experience

Work History

CPC Marketing LLC
Dallas, TX

Lead Data Analyst
09.2023 - Current

Job overview

  • Administer and manage the Tableau platform, creating dashboards for Product and Marketing teams to drive data-driven decisions, including:
  • A/B Test Dashboard: Develop a reusable Tableau dashboard for dynamic comparison of variations, enhancing A/B testing efficiency and accuracy.
  • Model data using dbt Cloud, creating automated jobs for data refresh; collaborate with Data Engineering to optimize code readability and performance, implementing Kimball's dimensional modeling practices for improved data ingestion and dashboard performance.
  • Guide and mentor senior data engineer on organizational best practices and process improvements, enhancing team workflows across departments.
  • Perform data analysis using SQL and Python in Hex, supporting strategic decision-making. Analyses contributed to a 10% uplift in landing page conversions and an 8% increase in partner conversion rates.
  • Serve as the Subject Matter Expert (SME) for Tableau, training team members and fostering a culture of self-service analytics, reducing dashboard-related requests by 20%.

Snapdocs
Dallas, TX

BI Engineer → Sr BI Engineer
10.2021 - 09.2023

Job overview

  • Led the development and implementation of SOPs for Jira ticket prioritization, dashboard development, and data modeling, improving team efficiency and cross-functional collaboration.
  • Spearheaded training programs to enhance data literacy and drive a data-driven culture across the organization.
  • Led cross-functional initiatives to optimize dashboard engagement, resulting in increased data utilization for decision-making.
  • Directed ETL pipeline enhancements in collaboration with Data Engineering, reducing data latency by 15% and improving data integration accuracy.
  • Developed and maintained data models using SQL and Python, ensuring data accuracy and driving cross-functional collaboration.
  • Enhanced dashboard design and user experience through custom plug-ins, significantly increasing self-service reporting capabilities.

OneMain Financial
Dallas, TX

Data Analyst → Lead Data Analyst, Business Systems
05.2020 - 10.2021

Job overview

  • Led cross-functional collaboration with engineers to design and implement data storage solutions, enhancing customer behavior insights and product strategy alignment.
  • Managed ETL processes and schedules to centralize data in Snowflake, preparing it for analysis in Looker.
  • Developed SQL models and dashboards to track KPIs across departments, supporting strategic decision-making.
  • Implemented advanced visualization tools in Looker, accelerating data-to-insight conversion for the Product team.

Ahold Delhaize (Peapod, LLC/Peapod Digital Labs)
Chicago, IL

Analyst II → Business Intelligence (BI) Analyst
09.2019 - 05.2020

Job overview

  • Collaborated with data engineers to establish data warehousing rules and developed dashboards in Microsoft Power BI to drive merchandising decisions.
  • Developed dashboards and reports in Microsoft Power BI, driving merchandising decisions and increasing category penetration.
  • Utilized Pentaho for customized reports and automated data distribution to stakeholders.
  • Negotiated promotional strategies with vendors, securing over $700K in investments.

Centene Corporation
Chicago, IL

Data Analyst
05.2018 - 09.2019

Job overview

  • Created and maintained data extraction and transformation processes, improving reporting accuracy and efficiency.
  • Built automated reporting templates using VBA in Excel, reducing reporting time from 4+ hours to 5 minutes.
  • Mined data using SQL to generate insights for strategic decision-making.

Hawaii Theater Center
Honoll, HI

Intern/Business Development Coordinator
09.2016 - 11.2017

Job overview

  • Enhanced analytical reporting by customizing PatronManager software with Salesforce Lightning tools.
  • Increased membership renewal rates by integrating MailChimp data for targeted email marketing strategies.

Education

HAWAII PACIFIC UNIVERSITY

BSBA, Finance
12.2016

Skills

  • Tableau
  • Sisense
  • Looker
  • Hex
  • SQL
  • Snowflake
  • Python
  • Data Modeling
  • ETL Processes
  • dbt Cloud
  • Data Analysis
  • Dashboard Development
  • Cross-Functional Collaboration

Hobbies and Interests

  • Food
  • Live Music
  • Landscape Painting

Languages

English
Native language
Spanish
Native/ Bilingual
A1

Timeline

Lead Data Analyst

CPC Marketing LLC
09.2023 - Current

BI Engineer → Sr BI Engineer

Snapdocs
10.2021 - 09.2023

Data Analyst → Lead Data Analyst, Business Systems

OneMain Financial
05.2020 - 10.2021

Analyst II → Business Intelligence (BI) Analyst

Ahold Delhaize (Peapod, LLC/Peapod Digital Labs)
09.2019 - 05.2020

Data Analyst

Centene Corporation
05.2018 - 09.2019

Intern/Business Development Coordinator

Hawaii Theater Center
09.2016 - 11.2017

HAWAII PACIFIC UNIVERSITY

BSBA, Finance

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Juana Meza Nieto