Juana Socas

I am originally from Buenos Aires, Argentina, and I have traveled my whole life due to my family's job requirements as professional polo players. My family's involvement in the polo world has played a significant role in inspiring my products, as well as the lifestyle I aim to create through my designs. My mother was a fashion designer, and I have always been passionate about that industry. From a young age, witnessing the dedication and hard work that go into the production of goods inspired and motivated me to pursue a career in this field.

I studied fashion design in Buenos Aires and started my own brand, Casa Socas, as soon as I graduated. My bachelor's degree in fashion design, along with my master's in haute couture, enables me to guide my company according to my vision without relying on others for important manufacturing decisions.

When I first started my business, I personally produced the clothing and leather goods. As the brand grew, I built a community of artisans who now assist me with production. The designs I create are handmade and unique, crafted from raw materials sourced exclusively in Argentina.