Juan Pablo Restrepo
Key Biscayne,FL
Summary
Motivated multi-cultural professional with a proven 25-year track record in the music, media and entertainment industries in the US Hispanic t and Latin America markets. Proven experience working with major brands, labels, and artists. Flexible and versatile, highly accountable, poised, and competent with demonstrated ability to easily transcend cultural differences. Thrives in deadline-driven environments.
Overview
29
29
years of professional experience
Work History
Content Advisor and Programmer
HTV (WWW.HTV.COM)
01.2018 - Current
- Responsible for most aspects of content production, programming strategy and media relations on behalf of Warner Media/Discovery
- HTV is a leading music channel in Latin America with an estimated 20 million subscribers in 27 countries
- Accomplished substantial audience growth for HTV in territories such as Colombia, Venezuela, Ecuador, Perú, Chile, Argentina, Dominican Republic and Panamá
- Involved in the production of important shows like “Acceso Total”, “Chica HTV” and “Premios Heat”
- Conducted more than 200 interviews for the channel with world-renowned artists such as Juan Luis Guerra, Juanes, Alejandro Sanz, Maluma, J Balvin, Luis Fonsi, Enrique Iglesias, Daddy Yankee, Wisin y Yandel, Mana and Chayanne, among many others.
Manager, Music Design
DMX/Mood Media
01.2006 - 12.2018
- Developed music content strategies and designed playlists for major brands such as AT&T, Puma, Nike, Royal Caribbean Cruise Lines and Sheraton Hotels
- Supervised a team of music designers on all their daily activities: playlist design, curation, and music acquisition
- Content acquisition manager, responsible for keeping and maintaining all the Latin and Brazilian music catalog current and available
- Worked closely with licensing team to secure new releases from all the regions
- Improve and expand all legacy music databases
- Advised and supported all national and international sales teams when Latin music was requested by our clients in retail and hospitality industries
- Managed playlists and programs focused on Latin music: Reggaeton, Rock en Español, Salsa, Merengue, Pop, Regional Mexicano and Brazilian music.
Freelance Blogger
Yahoo
01.2008 - 06.2012
- Responsible for writing a music blog titled “El Playlist” three times a week for Yahoo! Mexico and US Hispanic, with content covering a wide range of topics, from music playlists to relevant issues in the music and entertainment industry.
Script Writer
MTV latin america
01.2006 - 02.2008
- Responsible for researching and writing original content for “Reciclón,” a music show that targeted young audiences in Latin America
Freelance Writer
MaxiM MAgazine
01.2003 - 01.2006
- Wrote original stories for Maxim Magazine, including a piece about Los Tigres Del Norte, and the history of Narco Corridos
Freelance Writer
LOFT Magazine
01.2001 - 01.2005
- Responsible for reviewing and selecting music-related topics for publication
- Writer of commentary and critique of current music releases
- Author of music features and cover stories, including interviews with Dj Sidestepper, Gustavo Santaolalla (most prominent rock producer in Latin America), Manu Chao, Ozomatli and Babasonicos
Communications Consultant
National economy planning department
01.2000
- Responsible for the design and initial implementation of the communications strategy for the diffusion of public policy results
- The project was executed under the supervision of the United Nations Development Program (UNDP), which resulted in the framework for one of Plan Colombia’s communications strategy components.
Producer
National Broadcasting corp. of Colombia
01.1995 - 01.1999
- Copywriter for the radio station’s self-advertising spots
- Designed, developed, and hosted different radio shows
- Scriptwriter and music programmer for 99.1 FM, the most important youth-oriented public radio station in Colombia, and a recognized pioneer in its genre
Education
B.A. in Political Science and History -
LOS ANDES UNIVERSITY
Bogotá, ColombiaRadio Broadcasting seminar hosted by Radio France & Le Monde Diplomatique -
COLOMBIAN COMMUNICATIONS MINISTRY
Cali, ColombiaProfessional Certification, Digital Marketing -
UNIVERSITY OF MIAMI
Miami, FL01.2021
Skills
- Deep knowledge of the Digital Marketing environment for music and entertainment
- Proven track record and deep expertise in the Hispanic entertainment industry, with special emphasis in music and entertainment
- Seasoned journalist and content creator with more than 17 years of experience in TV, radio, print and digital media
- Results-oriented team leader who thrives when working under tight deadlines
- Highly creative and detail-oriented
- Social Media
- MS Office
- Brand Management
- Digital Marketing
- Social Media Strategy
- Fully bilingual (English/Spanish)
- Content Development
Guest Speaker
- 2009, Guest speaker and analyst for CNN en Español on Michael Jackson legacy
- 2002, Guest speaker at CNN’s en Español’s “Encuentro” program commemorating the 25th anniversary of Elvis Presley’s death
- 1999, Guest speaker at the “Culture and Politics in Bogotá Forum”, organized by the Major’s office of community affairs
Social Media Profile
https://www.linkedin.com/in/juan-pablo-restrepo-6646834/, https://www.facebook.com/juan.p.restrepo, https://www.instagram.com/jprestrepoj/
Awards
2017, Premio Nacional De La Comunicación y El Periodismo Alfonso López Michelsen.
Languages
English
Full Professional
Spanish
Native or Bilingual
Timeline
Content Advisor and Programmer
HTV (WWW.HTV.COM)
01.2018 - Current
Freelance Blogger
Yahoo
01.2008 - 06.2012
Manager, Music Design
DMX/Mood Media
01.2006 - 12.2018
Script Writer
MTV latin america
01.2006 - 02.2008
Freelance Writer
MaxiM MAgazine
01.2003 - 01.2006
Freelance Writer
LOFT Magazine
01.2001 - 01.2005
Communications Consultant
National economy planning department
01.2000
Producer
National Broadcasting corp. of Colombia
01.1995 - 01.1999
B.A. in Political Science and History -
LOS ANDES UNIVERSITY
Radio Broadcasting seminar hosted by Radio France & Le Monde Diplomatique -
COLOMBIAN COMMUNICATIONS MINISTRY
Professional Certification, Digital Marketing -
UNIVERSITY OF MIAMI
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