Juan Sebastian Quintero
Miami,FL
Summary
Strategic, data-driven marketer with 11 years of experience leading Account-Based Marketing (ABM) and digital operations for global B2B organizations. Proven ability to connect marketing technology, analytics, and sales alignment to generate measurable pipeline impact. Recognized for architecting TE Connectivity’s ABM program supporting AI, Data Center, and IoT markets — delivering triple-digit engagement growth and billion-dollar influence on revenue.
Fluent in English & Spanish.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Sr. Global Digital Marketing Analyst
TE Connectivity Corporation
08.2022 - Current
- Architected TE’s first full-funnel Account-Based Marketing program, driving 230 % increase in account engagement and influencing $1.9 B in pipeline across priority AI and Data Center accounts.
- Expanded known contacts for target accounts by 400 %, creating accurate buying groups and enabling personalized 1:1 journeys through Eloqua and Demandbase.
- Designed and executed A/B tests using third-party intent and audience data, optimizing reach and ensuring campaigns engage decision-makers most likely to convert.
- Partnered with Sales Ops and Analytics teams to build real-time ABM dashboards in Power BI and Adobe Analytics, improving pipeline visibility and quarterly performance reviews.
- Co-presented TE’s AI & IoT ABM success story at the 2024 Global Marketing Town Hall (400 + attendees) and nominated for the Reaching New Heights Award for measurable business impact.
Marketing Analyst
Daikin Applied
03.2020 - 08.2022
- Led regional digital marketing strategy increasing LinkedIn followers from 11 K to 25 K and boosting lead generation by 30 %.
- Built lead-capture and automation programs converting 10 % of website traffic into qualified leads and established regional e-commerce support.
- Collaborated with four business units (VRV, Applied, Service, Parts) on promotions and training initiatives to align digital and sales objectives.
- Analyzed market trends to inform strategic decision-making and optimize marketing campaigns.
- Conducted competitive analysis to identify opportunities for product differentiation and growth.
Marketing Coordinator
FAM International Security
02.2019 - 02.2020
- Developed SEO/SEM and social campaigns driving an 80 % increase in qualified leads and 15 % sales growth.
- Implemented Salesforce CRM, standardizing lead tracking and performance reporting across teams.
- Developed and executed targeted marketing campaigns to enhance brand visibility and engagement.
- Coordinated cross-functional teams to streamline project timelines and deliverables.
Digital Marketing Manager
Yachtaid Marine
08.2018 - 02.2019
- Increased inbound leads by 150 % through email and SEO optimization and launched first affiliate program for marine B2B sales.
- Developed and executed comprehensive digital marketing strategies to enhance brand visibility.
- Managed social media campaigns, increasing engagement across multiple platforms.
Marketing Leader
Hospimedics
08.2015 - 01.2018
- Managed $100 K+ vendor contracts and trade shows, improving ROI and national brand visibility.
- Developed comprehensive marketing strategies aligning with corporate objectives to enhance brand visibility.
Sales and Marketing Specialist
Alqueria
07.2013 - 07.2015
- Implemented campaigns boosting flagship product sales by 15 %.
- Analyzed market trends to identify growth opportunities and inform strategic decision-making processes.
Education
MBA -
Cerem Business School
Spain02-2023
Digital Marketing Specialization - Digital Marketing
Cerem Business School
Spain 02-2023
Master of Science - MSc Marketing Management & New Market Development
Universidad Camilo José Cela
Spain06-2016
Bachelor of Science - BSc Marketing & International Business
Universidad Sergio Arboleda
Colombia12-2014
Skills
- ABM Strategy & Execution
- Marketing Automation (Eloqua, HubSpot)
- Martech Integration (Demandbase, Salesforce, Adobe, Intentsify)
- Pipeline Attribution
- Campaign Measurement
- Data Analytics and Reporting Automation (Adobe Analytics, Google Analytics, Tableau, Power Bi)
- Audience Segmentation
- Buying Group Modeling
- A/B Testing
- Cross-Functional Collaboration
- CRM (Salesforce, Hubspot, Dynamics)
- SEO, SEM, GEO (Semrush)
Certification
- Demandbase ABM Certification: Foundations
- Demandbase ABM Certification: Advanced
- Demandbase Account-Based Experience (ABX) Certification
- Google Analytics Individual Certification
- Google Ads Search Certification
- HubSpot Inbound Marketing Certification
- Eloqua Campaign Automation (Internal/Applied Expertise)
- LinkedIn Marketing Certification – IMS Internet Media Services
- Salesforce CRM Implementation (Internal Project-Based Expertise)
Languages
Spanish
Native or Bilingual
English
Native or Bilingual
Timeline
Sr. Global Digital Marketing Analyst
TE Connectivity Corporation
08.2022 - Current
Marketing Analyst
Daikin Applied
03.2020 - 08.2022
Marketing Coordinator
FAM International Security
02.2019 - 02.2020
Digital Marketing Manager
Yachtaid Marine
08.2018 - 02.2019
Marketing Leader
Hospimedics
08.2015 - 01.2018
Sales and Marketing Specialist
Alqueria
07.2013 - 07.2015
MBA -
Cerem Business School
Digital Marketing Specialization - Digital Marketing
Cerem Business School
Master of Science - MSc Marketing Management & New Market Development
Universidad Camilo José Cela
Bachelor of Science - BSc Marketing & International Business
Universidad Sergio Arboleda