Hi, I’m
JUDITH RUIZ-BRANCH
Chicago ,IL
Summary
Dedicated communications leader with 10 + years of experience exceeding company goals utilizing strategic practices to produce impactful content. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
16
years of professional experience
Work History
Illinois Association Of Medicaid Health Plans
Director of External Affairs
09.2021 - Current
Job overview
- Oversee all content and social media production and align posts to include branding and trending ideas.
- Advise employee strategies for successful internal and external communications.
- Develop and cultivate strong corporate messaging and identity to media and public.
- Build and strengthen stakeholder partnerships to amplify coverage and maximize effectiveness and unity of brand strategies.
- Establish and streamline processes to improve efficiency and productivity.
- Increased provider relations satisfaction by resolving issues.
Tri-State Public Media
Host/Reporter
01.2019 - Current
Job overview
- Fill-in host for the only bilingual news podcast covering the Midwest.
- Report and produce award-winning investigative and community news stories covering multicultural communities that have most recently been recognized by a 2020 and 2021 Edward R. Murrow Award.
The Gemini Group
Senior Account Executive
01.2019 - 08.2021
Job overview
- Brought over half a million dollars in revenue directing strategic communications and community relations strategies for a variety of high-profile accounts.
- Consistently increased media placement and coverage while implementing social media and marketing best practices.
- Maximized effective storytelling and messaging via new content creation and strategies
- Increased stakeholder, partner, member and multicultural community engagement.
Better Business Bureau
PR/Community Outreach Coordinator & SpanishSpokesperson
01.2017 - 01.2019
Job overview
- Tripled earned media through implementing media best practices, consistently landing local and national media placements.
- Created the first Latino outreach and education program.
- Developed cross-functional internal/external multicultural communications strategy to drive brand awareness and messaging consistency.
- Drafted speeches for company executives and advised on media talking points.
- Established and maintained stakeholder participation from Attorney General's and other government officials for press conferences and communications initiatives.
- Served as the Spanish spokesperson with local and national media.
Crain Communications
General Assignment Reporter
01.2016 - 01.2017
Job overview
- Wrote and produced business news stories for an award-winning publication that draws millions of unique visitors and page views per month resulting in a 2017 SABEW Best in Business Award.
Rivet Radio
Reporter/Producer
01.2015 - 01.2016
Job overview
- Produced, reported and voiced up to ten accurate and unbiased local and national general assignment news stories per day for a first-of-its-kind interactive news app.
WGN-TV
News Writer/Producer
01.2011 - 01.2014
Job overview
- Promoted to staff writer and producer after interning for three months.
- Crafted and produced national daily award-winning newscasts for a top news shows in Chicago.
- Executed live shots with reporters and photographers in the field while editing desk-top video, reviewing transferring and editing raw feed tapes.
- Wrote and edited on average ten stories per day while attending to 24/7 breaking news.
WBEZ Chicago Public Media
Reporter Fellow
01.2012 - 01.2013
Job overview
- Cultivated and developed news beat covering politics, City Hall, and breaking news.
- Interviewed key stakeholders, public figures and political leaders.
- Wrote, edited, produced and voiced compelling narrative packages for daily newscasts.
Education
Columbia College Chicago, Chicago, IL
B.A. from Broadcast Journalism
Skills
- Writing and Editing
- Public and Media Relations
- Multimedia Production
- Podcast Production
- Executive Management
- Communication Strategy Development
- Content Development
- Communications Management
- Project Management
- Marketing Strategies
- Social Media Management
- Company Spokesperson
Languages
Spanish
Professional Working
Timeline
Director of External Affairs
Illinois Association Of Medicaid Health Plans
09.2021 - Current
Host/Reporter
Tri-State Public Media
01.2019 - Current
Senior Account Executive
The Gemini Group
01.2019 - 08.2021
PR/Community Outreach Coordinator & SpanishSpokesperson
Better Business Bureau
01.2017 - 01.2019
General Assignment Reporter
Crain Communications
01.2016 - 01.2017
Reporter/Producer
Rivet Radio
01.2015 - 01.2016
Reporter Fellow
WBEZ Chicago Public Media
01.2012 - 01.2013
News Writer/Producer
WGN-TV
01.2011 - 01.2014
Columbia College Chicago
B.A. from Broadcast Journalism
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