Judy Miró-Barrios
Miami,Florida
Summary
Highly organized and detail-oriented professional passionate about executing exceptional events that achieve established goals. Experience with planning, budgeting and coordinating wide variety of both small-scale and large-scale events. Strong communicator and negotiator able to foster relationships with key stakeholders and vendors.
Overview
21
21
years of professional experience
Work History
Wedding and Event Planner
Elegant Events & Decor
2021.01 - Current
- Increased event attendance by developing strategic marketing campaigns and engaging promotional materials.
- Coordinated schedules and timelines for events.
- Conferred with event staff at event site to coordinate details.
- Coordinated with participating vendors during event planning.
- Utilized project management skills to keep events on track while meeting deadlines and staying within budget parameters.
- Adapted quickly to unforeseen circumstances or changes in the event landscape, implementing contingency plans as needed.
- Managed event logistics and operations.
- Performed event coordination for larger parties and gatherings.
- Negotiated contracts with vendors and suppliers, securing cost-effective solutions without compromising quality or service levels.
- Performed face-to-face meetings to finalize contract for services and event details.
- Developed tailored event plans to meet client objectives, ensuring seamless execution and positive guest experiences.
- Managed budgets effectively, monitoring expenses closely to ensure events were delivered within financial constraints.
- Corresponded with clients to answer questions and resolve issues.
Sales & Business Development Manager
Flora-Pack, LLC
2020.04 - Current
- Responsible for the daily management of accounts including inventory management, logistics, invoicing, client business reviews, and communication in the Hardgoods packaging industry
- Perform sales and market analysis to generate sales forecast for procurement, meeting and exceeding yearly sales forecast budget
- Collaborate with clients and design team to conceptualize and develop products and programs
- Work with design team on new Marketing programs and promos for everyday and minor holidays at store level
- Work in tandem with South American branch to service clients in Colombia and Ecuador
- Grow mass market accounts in conjunction with importers, distributors, and retailers, Category buyers / consumers for customers such as Publix, Jewel Osco, Weiss Markets, Wal-Mart
- Participate in sales presentations and national tradeshows.
Key Account Sales Manager
Koen Pack USA
2014.11 - 2020.02
- Accountable for the management and development of Key Accounts both in the US and international Markets
- Meeting and Exceeding Annual sales forecast
- Worked in partnership with South American branch to develop and service clients in Colombia and Ecuador
- Executed daily management of accounts including inventory management, logistics, invoicing, client business reviews, and client contact, Holiday, and everyday product placement at store level
- Generated sales forecast based on market analysis and created strategic sales plan to coordinate with procurement
- Worked with Marketing and Design on new programs and upsell programs for minor holidays and occasions
- Worked with customers on promo items and floor and display space
- Worked in partnership with importers, distributors, and retailers to develop mass market accounts both new and existing clientele
- Worked with Category Manager Buyers at Wal-Mart, Publix, Trader Joe’s, and Safeway/Albertson’s Divisions
- Planned and presented at various sales presentations as well as national tradeshows.
National Mass Market Account Manager
Colour Republic
2013.11 - 2014.11
- In charge of maintaining and developing national mass market accounts
- Carried out daily management of accounts including inventory management, logistics, invoicing, client business reviews, and communication in the Fresh cut flower and plant industry
- Liable to meet sales budget while providing seamless customer service, Wal-Mart and Sam’s Club Category Buyers were my main two accounts, generated sales of over 12 million, participated in business reviews which allowed us to increase our presence in additional Wal-Mart DC’s
- Closely involved in the creation and development of products and programs, using data to determine market and consumer trends
- Worked with Marketing and Design team on new products, artwork and programs for in store and end customers
- Participated in sales presentations and national tradeshows.
National Mass Market Account Manager
Fiore Farms
2012.03 - 2013.11
- Responsible for the daily supervision of accounts including inventory management, logistics, invoicing, client business reviews, and communication
- Provided exceptional customer service and resolved any account concerns
- Involved with customer product development, specialized in niche markets, working with CPG to Retailer Buyers, Wholesalers and Mass Accounts, such as Dierbergs and Wegmans
- Participated in sales presentations and national tradeshows.
National Mass Market Key Account Manager
Dole Fresh Flowers – Sunburst Farms
2004.03 - 2012.03
- Accountable for daily maintenance of mass market accounts including inventory management, logistics, invoicing, and client contact
- Exceeded budgeted sales goals and gross profit margins, Wal-Mart, Dierberg’s, Wegmans and Roundy’s were my top accounts
- Created strategic sales plans by customer based on sales analysis to create projections and coordinated with procurement for everyday and upcoming holidays
- Collaborated with clients and design team to create concepts developing products and designs, created promo items linked to key holidays and events
- Coordinated and executed national tradeshows and client sales presentations.
Education
Certified Event Planner -
Florida International University
Miami, Florida01.2021
Bachelor of Arts & Science with a concentration in Marketing -
St. Thomas University
Miami, Florida12.1993
Skills
- Bilingual English/Spanish
- Proficient in MS Office Suite, COMET, QuickBooks
- Certified Event Planner
- Outstanding Communication
- Detail Oriented
- Multi-tasker
- Creative Problem Solving
- Team Oriented
Planning and Organization
Social Media Management
Venue Selection
Event execution
Menu Planning
Entertainment Booking
Budgeting and finance
Passions
- Animal Advocate
- Co-Founder at All Things Pawsible Rescue, Inc.
- Party and Event Planning and floral design certified.
- Cycling
Timeline
Wedding and Event Planner
Elegant Events & Decor
2021.01 - Current
Sales & Business Development Manager
Flora-Pack, LLC
2020.04 - Current
Key Account Sales Manager
Koen Pack USA
2014.11 - 2020.02
National Mass Market Account Manager
Colour Republic
2013.11 - 2014.11
National Mass Market Account Manager
Fiore Farms
2012.03 - 2013.11
National Mass Market Key Account Manager
Dole Fresh Flowers – Sunburst Farms
2004.03 - 2012.03
Certified Event Planner -
Florida International University
Bachelor of Arts & Science with a concentration in Marketing -
St. Thomas University
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