Julia Alger

● Conceptualized, curated, and implemented marketing initiatives for Tepozán Tequila
● Developed marketing strategies for events
● Developed marketing strategies for direct consumer campaigns
● Managed a small team for marketing activations
● Conceptualized and developed brand merchandise

• Served food and beverages promptly with focused attention to customer needs.
• Worked with POS system to place orders, manage bills, and handle complimentary items.
• Resolved customer complaints promptly and professionally to maintain positive reputation.

• Grew my client's instagram page from 70K to 200K; increasing clients overall engagement and reach through analyzing trends and strategic brand deals
• Developed a marketing campaign/strategy for a local clothing shop as a part of an academic project
• Developed marketing content such as promotional materials and advertisements for social media.
• Used social media analytics to create timely and relevant posts
• Personal experience as a brand ambassador

Relevant Coursework

• Consumer Behavior
• Business Marketing
• Social Media Marketing
• Small Business Management