Julia Chheng

• E-commerce Operations & Strategy: Oversee end-to-end DTC fulfillment operations, optimizing warehouse workflows to maximize daily order throughput and reduce processing times.
• Digital Storefront Development: Architected and launched responsive e-commerce websites, managing product catalog staging, theme customization, and UX/UI optimization for 55+ club stores.
• Inventory & Order Management: Maintain absolute inventory precision across multi-channel sales platforms, implementing strict auditing protocols to eliminate stockouts and discrepancies.
• Team Leadership & Quality Control: Recruit, train, and manage a team of 15 fulfillment associates; established SOPs for quality control that drastically minimized order errors and returns.

• Launch Operations: Supervised and trained a high-performing team of 10 food service staff members, establishing brand service standards and efficient operational workflows from launch.
• Talent Management: Led end-to-end recruitment, onboarding, and ongoing performance evaluations for all initial hires to ensure seamless, compliant day-one operations.
• Local Store Marketing (LSM): Designed and executed targeted promotional assets (menus, flyers, coupons) to build local brand awareness and drive grand opening foot traffic.
• Compliance & Alignment: Enforced strict corporate cleanliness and food safety regulations, securing top-tier health inspection scores while running weekly performance alignment meetings.

• Full-Suite Operations: Managed end-to-end front-of-house (DTC customer service) and back-of-house (production) operations for a high-volume franchise location.
• Production & Labor Management: Supervised an 8-person production team, coordinating shift schedules to match demand spikes while balancing labor costs and profit margins.
• Community Relations & Growth: Cultivated strategic community partnerships by sponsoring 50+ local schools, orchestrating fundraisers and donations that heavily boosted brand loyalty and local market share.
• Marketing & Compliance: Created all print/digital marketing collateral (menus, coupons, flyers) while guaranteeing 100% regulatory compliance and product quality standards.

UT Arlington