Julia Strauch
Summary
Results-driven medical sales professional recognized for consistently exceeding KPIs and driving multimillion-dollar territory growth. Expertise in HCP education and competitive positioning enhances relationships within pediatric channels, delivering significant business impact through strategic account management.
Overview
4
4
years of professional experience
Work History
SR. MEDICAL SALES REPRESENTATIVE
IQVIA
(L'Oreal - CeraVe & La Roche- Posay) , Territory: Maryland and Delaware
05.2023 - Current
- Pediatric dermatologic education - Pediatric Medical Sales Representative delivering evidence-based dermatologic education to HCPs and driving recommendations of CeraVe & La Roche-Posay through high-credibility, science-driven treatment guidance.
- Clinical education programs - Leading high-value clinical education programs including Nemours Children's hospital partnerships, NAPNAP and AAP national conferences, and five expert-supported speaker programs to deepen provider understanding of dermatologic innovation and evidence-based pediatric care.
- Territory optimization - Planning, routing, and optimizing a multi-state pediatric territory by analyzing clinical and market data to identify care-pattern gaps and unmet educational needs, expanding access to evidence-based dermatologic guidance and strengthening provider engagement.
- Ranked #4 of 100 nationally within first year of employment
- Generated $4.3M YTD territory sales across CeraVe and La Roche-Posay
- Facilitated 226% growth in Delaware market within six months by implementing education-driven adoption strategies.
- Consistently exceeded KPIs (85% reach/ 80% frequency across 200 unique offices and 250 provider territories).
- Key contributor to CeraVe becoming #1 pediatrician-recommended skincare brand in 2025.
- Hand selected for executive field ride-alongs with East Area Training Manager and East Area Business Director
- Led national clinical workshops translating JDD-published research into high-impact sales messaging
- Actively 1-on-1 mentoring 3 representatives across several regions
CLINICAL RESEARCH ASSISTANT
University of Maryland Medical System (NICU)
Baltimore, MD
05.2022 - 05.2023
- Maternal-neonatal toxicology research - Supported a maternal-neonatal research initiative by analyzing breast-milk samples from postpartum patients for toxicology markers, ensuring data integrity, maintaining protocol compliance, and contributing findings used to inform university clinical guidelines on exposure-related risk.
- Surgical and NICU workflow observation - Collaborated with NICU, pediatric surgery, and OR teams to observe how toxicology and clinical findings inform procedural decisions, strengthening my understanding of cross-functional workflows, perioperative care, and evidence-based neonatal intervention pathways.
- Observed surgical procedures in NICU
Education
Bachelor of Science - Neurobiology And Physiology
University of Maryland, College Park
05-2022
Skills
- Field Sales/B2B Sales
- Clinical Medical Knowledge
- Account Planning & Strategy
- Relationship Management
- Consultative Selling
- Territory Management and Time Optimization
- CRM Systems
- Sales analytics & KPI Tracking
- HCP Engagement
- Product Education & Competitive Positioning
- Marketing development & Brand Adoption
- Analytical Thinking & Problem-Solving
- Microsoft Excel
- Event Planning
Accomplishments
- Inaugural Rookie Of the Year (2023) Recognized for adaptability and credibility, demonstrating early initiative in field execution that accelerated territory momentum and contributed to rapid, sustained sales growth.
- Top of the Team (2H 2025) Recognized for outstanding sales achievement, leadership contribution, and consistent performance while supporting team development and mentor initiatives.
Affiliations
- Nutrition and Exercise Science, Functional Medicine, Gut Microbiology, Preventative Health Science
Timeline
SR. MEDICAL SALES REPRESENTATIVE
IQVIA
05.2023 - Current
CLINICAL RESEARCH ASSISTANT
University of Maryland Medical System (NICU)
05.2022 - 05.2023
Bachelor of Science - Neurobiology And Physiology
University of Maryland, College Park