Juliana Carvalho
Boston,MA
Summary
Dynamic Sr. Product Manager at Criteo with a proven track record in API management and cross-functional leadership. Spearheaded the development of retail media APIs, driving significant revenue growth. Expert in data-driven decision making and stakeholder management, enhancing performance metrics and client engagement through innovative strategies.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Sr. Product Manager
Criteo
New York, NY
04.2022 - 09.2025
- Led the development and enhancement of Criteo's Retail Media APIs, driving adoption among enterprise brands, agencies, and omnichannel platforms, and contributing to 45% of indirect sold revenue.
- Expanded and delivered new core retail media APIs, improving API performance by reducing latency so that 94% of API calls now meet P90 SLA thresholds.
- Partnered with leading global retailers to scale Criteo's retail media technology through APIs, powering new DSP platforms, including Target's Roundel Media Studio.
- Collaborated with engineering to prioritize product features and requirements.
- Analyzed user data to uncover insights about how customers interact with APIs and data insights and make decisions about what features should be prioritized.
- Developed new data and measurement strategies by conducting client interviews, performing competitive analysis, and creating proofs of concept to shape a refreshed vision for retail media reporting.
- Scaled retail media measurement capabilities by introducing closed-loop measurement with offline sales, enhancing attribution measurement, and adding new brand awareness metrics, such as new-to-brand and share-of-voice reporting.
Manager, Technical Solutions
Criteo
Boston, MA
01.2020 - 01.2022
- Managed and mentored global technical solutions teams in the US and LATAM, by providing strategic and operational support to accounts contributing to 20% of Criteo's global revenue.
- Partnered cross-functionally with product and sales teams to improve customer experiences and streamline operations.
- Established Operational Level Agreements (OLAs) and introduced mentorship programs to improve technical support efficiency.
- Redesigned team structures to align with evolving commercial models, increasing productivity and service levels.
Team Lead, Technical Solutions
Criteo
01.2018 - 01.2020
- Led a cross-functional team managing ad operations for digital advertising campaigns across the U.S. and Latin America.
- Collaborated with sales, marketing, and product teams to optimize campaign performance and drive revenue growth.
- Developed and delivered training programs to enhance technical expertise within the solutions team.
Technical Solutions Engineer
Criteo
01.2017 - 01.2018
- Successfully launched over 230 digital ad campaigns for e-commerce clients using platforms like Shopify, Magento, WooCommerce, and PrestaShop.
- Designed and implemented tagging solutions via Google Tag Manager, ensuring accurate campaign performance tracking.
Sr. Client Support Analyst
Erecruit Holdings LLC
Boston, MA
01.2014 - 01.2017
- Managed mid-to-large SaaS accounts with 500+ active users, ensuring seamless client engagement and support.
- Collaborated with engineering teams to implement product enhancements and facilitate version upgrades.
- Provided client support for software implementation and documented client interactions and feedback for continuous improvement initiatives.
Education
Master of Business Administration -
Boston University
Boston, MA01.2023
Bachelor of Science - International Business
Salem State University
Salem, MA05-2014
Computer Science Certificate -
Boston University
Boston, MA01.2017
Peace, Trade and Development Certificate -
Middlebury Institute of International Studies
Monterey, CA01.2014
Skills
- Product roadmapping
- Agile and Scrum methodologies
- Stakeholder management
- Digital advertising
- Data-driven decision making
- API management
- SQL proficiency
- Python programming
- RESTful API development
- Postman expertise
- Swagger/OpenAPI documentation
- OAuth implementation
- Rate limiting strategies
- Digital advertising techniques
- SaaS platform management
- Cross-functional leadership
- Market research analysis
- Strategic partnerships
Certification
- Computer Science Certificate, Boston University, Boston, MA, 2017
- Peace, Trade and Development Certificate, Middlebury Institute of International Studies, Monterey, CA, 2014
Languages
- Portuguese, C1 Proficiency
- English, C1 Proficiency
- French, B1 Intermediate
Timeline
Sr. Product Manager
Criteo
04.2022 - 09.2025
Manager, Technical Solutions
Criteo
01.2020 - 01.2022
Team Lead, Technical Solutions
Criteo
01.2018 - 01.2020
Technical Solutions Engineer
Criteo
01.2017 - 01.2018
Sr. Client Support Analyst
Erecruit Holdings LLC
01.2014 - 01.2017
Master of Business Administration -
Boston University
Bachelor of Science - International Business
Salem State University
Computer Science Certificate -
Boston University
Peace, Trade and Development Certificate -
Middlebury Institute of International Studies