Julianna Murphy
Shirley
Summary
Strategic sales executive with 15+ years of experience driving revenue growth, practitioner engagement, and commercial expansion across integrative healthcare and nutritional therapeutics. Proven success leading regional sales organizations, developing high-value healthcare provider networks, and launching practitioner education initiatives that accelerate product adoption. Known for building trusted partnerships with physicians, nurse practitioners, chiropractors, dietitians, and integrative oncology providers while aligning commercial strategy with clinical innovation.
Overview
16
16
years of professional experience
Work History
Northeast District Sales Manager
Standard Process
01.2023 - Current
- Lead commercial strategy and sales performance across Northeast territory generating $17M+ annual revenue.
- Recruit, develop, and mentor a 10-member regional sales organization.
- Drive practitioner engagement across functional medicine, integrative oncology, chiropractic, and clinical nutrition providers.
- Partner with executive leadership on forecasting, sales strategy, and market expansion initiatives.
Senior Functional Medicine Consultant
Designs for Health
01.2019 - 01.2023
- Developed partnerships with healthcare practitioners to expand adoption of clinical nutrition solutions.
- Exceeded monthly KPIs by 20% while achieving consistent double-digit territory growth.
Senior Territory Sales Manager
Metagenics
01.2010 - 01.2018
- Turned around underperforming territory from -28% growth to $1.5M annual revenue.
- Maintained seven consecutive years of territory expansion.
Director of National Accounts
PharmaTurns Solutions
- Managed GPO relationships and national healthcare contracts.
- Led RFP development and enterprise client acquisition initiatives.
- Engaged federal healthcare procurement channels including Department of Defense and Veterans Affairs.
National Accounts Manager
Guaranteed Returns
- Managed GPO partnerships and institutional healthcare contracts.
- Supported RFP processes and procurement initiatives across healthcare systems.
Education
B.S. - Pre-Medicine Biology
John Jay College of Criminal Justice
B.A. - Marketing & Business Administration
Dowling College
Skills
- Commercial strategy
- Sales leadership
- Strategic partnerships
- Healthcare provider engagement
- Gpo contracting in relationships
- Key opinion leader (KOL) development
- Market expansion
- Business development
- Strategic account management
- Sales forecasting
Awards Recognition
- Influential Women Recognition, 2026
- Top Sales Performer, Metagenics
- President's Club, PharmaTurns
- MedAssets Gold Level Supplier Award
Websites
Industry Leadership
Co-Founder - Functional & Integrative Medicine Sector, Global Healthcare Leaders Foundation, 01/01/25, Present, Facilitates collaboration among healthcare leaders advancing integrative medicine models., Supports professional networking and thought leadership in functional and integrative healthcare.
Leadership Highlights
- Led Northeast regional sales organization responsible for $17M+ in annual revenue.
- Built and developed a 10-member high-performing sales team.
- Expanded healthcare provider networks across multi-state territories.
- Launched practitioner education initiatives and clinical partnerships.
- Co-founded industry leadership initiative within Global Healthcare Leaders Foundation.
Timeline
Northeast District Sales Manager
Standard Process
01.2023 - Current
Senior Functional Medicine Consultant
Designs for Health
01.2019 - 01.2023
Senior Territory Sales Manager
Metagenics
01.2010 - 01.2018
Director of National Accounts
PharmaTurns Solutions
National Accounts Manager
Guaranteed Returns
B.S. - Pre-Medicine Biology
John Jay College of Criminal Justice
B.A. - Marketing & Business Administration
Dowling College