Julie Broadfield
Www.linkedin.com/in/julie-broadfield-161a183a8/
Summary
A results-driven Sales Professional with over 10 years of B2B territory expansion experience and a strong foundation in healthcare recruiting, compliance, and credentialing. Proven track record of owning full-cycle sales execution and scaling high-value territories through data-driven planning and strategic account management within highly regulated environments. Expert at establishing rapid professional credibility with key decision-makers to accelerate growth, navigate institutional compliance, and maintain client retention.
Overview
2027
2027
years of professional experience
Work History
Realtor | Consultative Sales & Territory Management
eXp Real Estate
11.2022 - Current
- Scaled the territory from $0 to over $1.5M in transaction value in year one, followed by tripling year-over-year growth in years two and three entirely through self-sourced business
- Conduct in-depth needs assessments, understanding client objectives, constraints, and timelines to deliver solutions through a consultative selling approach
- Manage full-cycle sales processes to flawless execution, maintaining a 98% contract-to-close rate on complex transactions. Built a robust, self-sourced book of business where over 96% of sustained annual revenue was driven directly by repeat clients and trusted professional referral networks
- Negotiate complex contracts in a regulated environment, ensuring accuracy, compliance, and ethical standards throughout all transactions
- Maintain disciplined CRM and pipeline management, tracking activity, follow-ups, and revenue forecast
- Educate clients on processes and documentation, translating legal and financial information into clear guidance
- Balance multiple active opportunities simultaneously, demonstrating strong time management, prioritization, and responsiveness across a dynamic pipeline
- Rookie of the Year Award: Recognized for exceptional first-year sales volume, exceeding initial territory performance goals and outperforming regional benchmarks
Recruiter
Cross Country Healthcare
- Executed a disciplined, high-volume outbound prospecting campaign, growing an active nurse roster to 32 active, working healthcare professionals within the first year, surpassing company records for first-year recruiters
- Optimized territory performance by maintaining a 97% client and clinician retention rate, consistently securing repeat account utilization, multiple field deployments, and an active peer referral pipeline
- Navigated strict institutional and healthcare compliance frameworks, coordinating cross-functional alignments with provider networks to ensure all clinical access privileges, certifications, and documentation were meticulously maintained
- Recognized as a top-tier performer, securing consecutive, quarterly commercial excellence awards (Q1–Q4) for ranking in the top percentage of territory growth and account acquisition
Account Executive
Office Depot
- Provided exceptional customer service, addressing client concerns promptly and effectively to ensure long-term loyalty.
- Managed high-dollar enterprise accounts, including Home Depot and Deloitte Consulting, leveraging a B2B consultative approach to expand territory and drive revenue growth.
- Awarded the "Most Valuable Performer" distinction as the top individual contributor in overall sales growth, recognizing exceptional performance in high-stakes B2B market expansion.
Account Executive
Yellow Book USA
- Executed territory growth initiatives by acquiring premium accounts and maximizing revenue retention through careful management and upselling of current clients.
- Achieved Top Producer awards for Q1 through Q4 consecutively during tenure
- Awarded the "Quota Buster" distinction for achieving the highest overall sales volume in the state of Georgia, recognizing exceptional performance in high-stakes B2B market expansion.
Education
BA - Anthropology
Georgia Southern University
MA - Anthropology
Florida Atlantic University
Skills
Business Planning & Execution Territory & Account Management Consultive & Solution-Based Selling Pre-Call Planning & Needs Assessment Pipeline Management, Forecasting & CRM Discipline Contract Negotiation & Ethical Compliance Customer Education & Technical Communication Relationship Development & Referral Growth Objection Handling & Closing Resilience, Adaptability & Growth Mindset
Timeline
Realtor | Consultative Sales & Territory Management
eXp Real Estate
11.2022 - Current
Recruiter
Cross Country Healthcare
Account Executive
Office Depot
Account Executive
Yellow Book USA
BA - Anthropology
Georgia Southern University
MA - Anthropology
Florida Atlantic University