JULIE CARLSON
Arlington,United States
Summary
Dynamic Senior Event Manager with over 7 years of B2B SaaS event management experience. Proven track record of driving over $800K in event sales and 20% annual revenue growth, with expertise in strategic planning, execution, and cross-functional collaboration. Skilled in optimizing event budgets and measuring ROI, alongside deep proficiency in event technologies. Committed to enhancing brand presence and driving customer engagement, ready to contribute to Culture Amp's mission of creating a better world of work.
Overview
6
6
years of professional experience
Work History
Restructuring Consultant
All Seasons Waterproofing & Drainage
Snohomish, Washington, United States
11.2024 - Current
- Overhauled operational processes and implemented CRM systems, restructuring workflows to enhance efficiency and reduce costs.
- Analyzed financial and performance data, recommending actionable improvements that boosted team productivity and long-term profitability.
Venue & Event Sales Manager
The Golf Club at Newcastle
Newcastle, Washington, United States
07.2023 - 11.2024
- Drove $800K+ in event sales and over $1.1M in catering revenue through strategic client engagement.
- Managed a diverse portfolio of events, including weddings, galas, conferences, and corporate meetings for up to 800 guests, ensuring satisfaction and fostering repeat business.
- Developed vendor partnerships and led client communications to guarantee high-quality and seamless event execution.
Event & Catering Sales & Services Manager
The Arctic Club Hotel
Seattle, WA, United States
03.2023 - 07.2023
- Managed all aspects of event sales and execution, consistently exceeding revenue goals.
- Conducted site tours, negotiated contracts, and provided tailored proposals to meet client needs.
Event Specialist
Medical Teams International
Seattle, WA, United States
03.2023 - 07.2023
- Produced all major donor events, achieving a 20% increase in revenue year-over-year.
- Oversaw the execution of the 'Field of Dreams' fundraiser, raising over $1M from more than 2,000 attendees.
- Managed both virtual and in-person components of large-scale events from inception to completion.
Restructuring Consultant - Event & Sales Management
Red Stick Social
Baton Rouge, LA, United States
11.2021 - 04.2022
- Revamped the sales strategy for a 35,000 sq. ft. entertainment venue, leading to a $1.1M year-over-year revenue increase.
- Introduced new menu options and sales promotions while aligning team training and branding with overarching business goals.
Director of Events & Catering Sales
Mayflower Park Hotel
Seattle, WA, United States
05.2019 - 04.2020
- Organized and managed multiple events simultaneously, ensuring that all deadlines were met, while surpassing the sales target of $700k.
- Worked in collaboration with the Executive Chef to redesign and overhaul the entire catering menu. Planned event menus to align with the event theme or budget, and coordinated and managed all banquet staff including handling payroll, hiring, and any disciplinary action
- Generated reports summarizing performance metrics such as audience size, budget variance analysis, and other KPI's. Worked in collaboration with Director of Sales to establish catering budget
Education
BFA - Graphic Design
The Art Institute of Dallas
01.2010
Skills
- Digital, Large Scale, Social, and Live End-to-End Event Management Experience
- Logistics coordination
- Vendor Relations & Stakeholder Management
- Budget Management & Revenue Forecasting
- Team Training
- Relationship building and communication facilitation
- Creative Design
- Process Optimization
- Skilled in utilizing productivity software and CRM tools
- Effective multi-tasking in fast-paced settings
Timeline
Restructuring Consultant
All Seasons Waterproofing & Drainage
11.2024 - Current
Venue & Event Sales Manager
The Golf Club at Newcastle
07.2023 - 11.2024
Event & Catering Sales & Services Manager
The Arctic Club Hotel
03.2023 - 07.2023
Event Specialist
Medical Teams International
03.2023 - 07.2023
Restructuring Consultant - Event & Sales Management
Red Stick Social
11.2021 - 04.2022
Director of Events & Catering Sales
Mayflower Park Hotel
05.2019 - 04.2020
BFA - Graphic Design
The Art Institute of Dallas