Julie DuRose

Lead strategic efforts to increase brand awareness and customer acquisition for two retail brands: Dollar Tree and Family Dollar.

• Collaborate with cross-functional teams (merchandise, eCommerce, and creative) to pull together successful campaigns.
• Develop and execute multi-channel marketing campaigns, including email, web, social media, and paid media.
• Lead the end-to-end campaign process from ideation to execution, ensuring timeliness, budgets, and objectives are met.
• Stay up to date with industry trends, customer data, and competitor activity, using insights to improve campaign effectiveness and innovation.
• Ensure brand consistency across all touchpoints.
• Collaborate with a creative agency to conceptualize and produce impactful brand videos and other digital creative.
• Create and manage detailed marketing calendars to streamline planning and execution across all channels.
• Work with merchandise teams to pull together go-to-market plans for major seasonal events, ensuring timely alignment with sales opportunities, and key business priorities.

Play a critical role in implementing, optimizing, scaling, and reporting on all digital advertising campaigns. Manage and negotiate vendor relationships while generating leads for the school's admissions process. Increase brand awareness while keeping a close eye on acquisition costs. Research and develop new channels of advertising to reach increased goals.

• Manage all channels of digital advertising.
• Analyze and report data to derive KPI results.
• Take quick action on opportunities, and manage to goals.
• Devise results-driven strategies and roadmaps based on changing goals.

Responsible for managing B2C eCommerce business and digital marketing for each of our consumer brands: SwimWays, Kelsyus, COOP Sports, Aerobie, and Marshmallow Furniture. Work with the brand management team to strategize growth plans for online exposure and sales. Manage all aspects of direct-to-consumer websites, from content development, inventory management, and SEO. Develop strategies and content for products displayed on major retailers, such as Amazon, Target, Walmart, major grocery stores, club stores, and other mass merchandise channels. Handle consumer inquiries and reviews to ensure brand success. Work with inventory and content management systems to distribute assets internationally.

• Utilize Oracle Cloud Commerce to manage our direct-to-consumer website and sales.
• Manage the distribution and storage of all product content and assets through Salsify.
• Increased organic rankings on Google for competitive, non-branded terms.
• Successfully implemented digital marketing campaigns that have doubled sales year over year and increased sales each month.
• Manage the social and content marketing team to increase the visibility of brands.

Act as the corporate point of contact to help facilitate working relationships with major vendors, including Google, Bing, and Adobe. Work with all businesses within Dominion Enterprise to encourage collaboration and create learning opportunities. Increased reseller products to cross over multiple businesses and verticals. Client base increased to over 650, with an SEM spend of over $2.5 million per year.

• Negotiate all major contracts with vendors and point of contact for enterprise level accounts.
• Create collaborative training and discussion opportunities within company including an annual Online Marketing Summit.
• Established Google Premier Partner and Bing Partner Status for company.
• Assist businesses with SEO, SEM and other online marketing projects as needed for major business sites.
• Develop new marketing products to resell to clients
• Manage a team across multiple businesses
• Work with larger clients to develop goals and assist sales teams.

Responsible for the execution and development of a highly successful search engine marketing reseller program for clients with websites in the specialty vehicle industry. Developed and managed a team of search specialists that optimized over 400 client websites. Executed a strategic plan and managed monthly paid search budgets for over 200 client campaigns.

• Created a profitable product and helped increase revenue by 20%.
• Responsible for continually training all sales and customer service team members on search engine marketing concepts.
• Designed, implemented, and launched automation in client reporting.
• Implemented marketing concepts, including ads, brochures, and presentations, to help promote the products.
• Monitored the competitive landscape, industry trends, and explored new online opportunities.
• Track and analyze campaigns to provide management reports and forecasts.
• Assess the performance of websites, and make recommendations to improve customer retention.

Charged with starting and managing the search engine marketing campaigns for a newly formed enterprise-level website. Managed a multi-million-dollar SEM campaign, focusing on the website's branding goals and managing conversions.

• Analyzed and reported traffic reports on a daily basis.
• Created and established SEO-friendly text on the website to improve rankings and become competitive.
• Responsible for training all team members on search engine concepts.
• Implemented marketing concepts, including ads, brochures, and presentations.
• Assisted in the coordination of the NADA tradeshow.

Assisted in the design, implementation, and printing process of all direct marketing materials, including newsletters, postcards, brochures, ads, and presentations. Created and distributed all press release materials. Acted as a liaison between divisions and the corporate office, helping with communication and implementation of policies. Planned meetings, training sessions, travel plans, and special events for the corporate division.

• Developed an online marketing strategy to include paid search with Yahoo.
• Organized a major event for the new facility, including a ribbon-cutting ceremony and a VIP reception.
• Organized and set up all off-site sales and training meetings.
• Developed and managed all creative and promotional marketing strategies from concept to implementation, to include industry partnerships, sponsorships, promotional events, and trade shows.