JULIE GOODWIN

• Managed daily tasting room and tour operations
• Increased tasting room sales through effective upselling techniques and elevated experiences
• Trained new staff members on proper tasting room procedures, product knowledge, and customer service best practices.
• Guided team members to maintain high productivity and performance metrics
• Redesigned the Tasting Room model and guest experiences during Covid restrictions
• Updated training manuals for tastings and tours
• Provided detailed daily reports of sales and visitorship
• Wrote annual DTC Brand Plan as related to the tasting room operations.
• Collaborated with winery team to plan and execute successful special events and promotions.
• Conducted and submit monthly inventory

• Managed two tasting room locations on the estate
• Tastings ranged from private appointments to food and wine experiences and drop-ins
• Consistently exceeded monthly and annual sales goals
• Created and managed DTC outreach sales program that increased direct sales revenue by 30%
• Supervised and supported staff to ensure the highest degree of job performance
• Responsible for hiring and training new staff, conducting annual performance evaluations
• Worked closely with the Events Manager to ensure all events were successful and upheld the winery's high standards of excellence
• Managed the winery Trade Liaison
• Created and maintained detailed sales reports
• Responsible for merchandise displays and seasonal décor

• Represented Newton Vineyard at Trade shows and promotional events throughout the country

• Conducted all trade visits and consumer tours and tastings

• Coordinated all export sales

• Compliance maintenance for direct sales

• Developed and maintained Wine Club

• Developed and maintained website

• Provided a wide range of administrative support for the winemaking team