Julie Hentz, MPH

• Applying 30+ years of marketing expertise to social change projects using a framework approach to healthier personal, community health, and environmental choices
• International Work: Cultural competency assessments in Ghana for Bloomberg- Johns Hopkins/CDC Foundation "Data to Health/ Data to Policy Initiative", working with the Ministries of Health, resulting in a train-the trainer curriculum that incorporated cultural norms in the teaching approach for this 18 country program
• National Work: Qualitative and quantitative research with the New Mexico Department of Health and the University of New Mexico to draft a social marketing approach for reducing morbidity and mortality from flu and pneumonia in the 65+ age group of the Navajo community within San Marcos and Mckinley Counties, NM. This work delved into an understanding of social norms and the broader psychographics of the community.

• Present the framework approach to social change to Master's level students using marketing tools and tactics in the areas of public health and environment
• Create a hands-on group learning experience so the value of teamwork is emphasized and translates into real-world preparation
• Emphasize research and evaluation approaches to measure success and meet funding expectations
• Encourage creative thinking when addressing community challenges and an understanding of human behavior/psychology/sociology to maximize successful outcomes

• As Director of Marketing, Julie has broadened the organization’s alliances with key public health partners and subject matter expert identification to ensure winning proposals
• Advanced IQ Solutions' brand recognition in targeted client sectors using marketing tactics of reinforcement while shaping associative definitions within that audience of IQ Solutions' expertise. Recognition and reinforcement occurred using media buys, conference sponsorships, thought leadership presentations, both at IQ Solutions and in public health forums, on-air radio features, video development, and leading award submission/wins, developing promotional social media content. All channels have led to measurable expansion of IQ's client base, all while maximizing the marketing budget
• Expertise in building public and private partnerships and engaging stakeholders to support the strategic planning and promotion of public health initiatives, creating web and social media content, and producing illustrative and engaging stories for digital platforms to enhance public health messaging
• Strengths lie in developing and managing both corporate marketing and social marketing projects, strategic planning, partnership engagement, branding and advertising, a working knowledge of public health competencies through a Master's of Public Health, and working knowledge of behavior change theories and strategies, through a Graduate Certificate in Social Marketing and hands-on community practice

• As Communication Committee Chair, oversaw the communications team activities that included 5 team members representing website, newsletter, social media, and training channels of promotion. Created, with the team, a completely new Word Press-based website for iSMA
• Conducted monthly meetings to discuss strategy and content in the goal of promoting the work of iSMA and social marketing on an international scale
• Marketed Social Marketing successes, tools, strategies, partnerships, created a hub for both academic and the practice of social marketing around the world
• Promoted world conferences and significant social marketing events, spotlighted practice organizations, and key research publications
• Volunteered for over 10 years at iSMA both on the Board and writing articles and social media posts

• Directed the social media campaign strategy for the Maternal Child Health Desk during the H1N1 emergency, working collaboratively with both the Division of Reproductive Health and the National Center on Birth Defects and Developmental Disabilities. Ms. Hentz's work was honored with an “Excellence in Emergency Response Award, CDC/ATSDR for Communications on the Emergency Maternal Desk, H1N1 and Pregnancy, for using social media channels to promote urgent, expert CDC messages- 2010”
• Directed and produced a series of four short (4-minute) video vignettes in partnership with the National Association of County and City Health Officials (NACCHO), depicting singular stories (1) describing the health improvement of people with disabilities, (2) in-home monitoring and education of parents with a preterm child, (3) reaching Hopi and Navaho tribal communities in Arizona with folic acid and educational materials about neural tube defects, and (4) the benefits of early identification of children with autism. All videos were Section 508 compliant and captioned. They reinforced successes from federal funding.

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