Julie Kennedy
New York,NY
Summary
Dedicated marketing professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
6
6
years of professional experience
Work History
Assistant Content Manager
L'Oreal USA
2021.09 - Current
- Drove customer engagement by developing and executing compelling content strategy across digital channels, analyzing performance data to optimize content and tailor messaging for maximum impact.
- Spearheaded cross-functional collaboration initiatives between local and global marketing teams, ensuring seamless best-in-class execution of zone-specific strategies while consistently meeting project deadlines.
- Managed a team responsible for DTC content creation and execution, contributing to significant growth in website traffic, engagement, and conversions.
Digital Marketing Specialist
Northwell Health
2019.06 - 2021.08
- Enhanced user experience on the company website through strategic design updates and content improvements.
- Managed digital projects from initial concept through final implementation and live monitoring.
- Improved conversion rates by designing and executing A/B tests for landing pages and ad campaigns.
Marketing Intern
Northwell Health
2018.06 - 2018.08
- Collaborated closely with the project management and operations team to optimize workflows and task plans, streamlining content creation, campaign executions, and digital production processes.
- Coordinated with graphic designers to produce visually appealing advertising materials for print and digital media.
Education
Bachelor of Science - Marketing
University of Delaware
Newark06.2019
Skills
- Task Delegation
- Project Management
- Teamwork and Collaboration
- Problem Resolution
- Multitasking Abilities
- Excellent Communication
Timeline
Assistant Content Manager
L'Oreal USA
2021.09 - Current
Digital Marketing Specialist
Northwell Health
2019.06 - 2021.08
Marketing Intern
Northwell Health
2018.06 - 2018.08
Bachelor of Science - Marketing
University of Delaware
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