Julie Rash
Redmond,WA
Summary
Experienced with strategic planning, operational management, and team leadership. Utilizes effective communication and decision-making skills to drive organizational success. Track record of fostering innovation and improving operational processes.
Overview
37
37
years of professional experience
Work History
President
Egg Donor Select / Donor Egg Network
01.2005 - Current
- Established Fresh Egg Bank (FEB) model to provide Intended Parents with donor egg options designed to meet their individual needs
- Became first agency partner with Donor Egg Bank USA by developing financial model to streamline agency partner recruitment and cycle process
- Developed comprehensive Donor Pull-Through process to verify accuracy of information
- Designed three-tier donor cost model to meet Intended Parents' individual needs
- Designed clinic partnership model to share donor eggs between clinics
- Fostered relationships with key clinic staff members to streamline clinic cycle process and to garnish first- or second-line referrals
- Partnered with donor matching and surrogacy organizations to maximize outreach for donor cycle opportunities
- Created referral fee arrangement with other agencies for needed donor characteristics
Consultant
Fertility Source Companies
01.2002 - 01.2005
- Conducted market research to target clinics for Donor Egg and Surrogacy business development to include a national 'bucket' breakdown of network, individually-owned and academic fertility clinics by volume
- Created job responsibilities and employee bonus structure for case managers
- Trained case managers to engage and communicate effectively with Intended Parents and Donor candidates to foster loyalty
- Accepted invitation of LLC member share
Strategic Practice Expansion Consultant
EMD Serono
01.1992 - 01.2002
- Created the SPX team's standardized process to assess key account business development needs
- Collaborated with cross-functional teams to ensure successful project implementation
- Developed customized solutions to address clinic needs and improve operational efficiency
- Prepared detailed reports presenting analysis findings and recommendations
- Delivered professional presentations to clients, highlighting key insights and proposed strategies
- Facilitated workshops and training sessions for clinic staff related to their business operations
- Facilitated patient focus groups to obtain insights on infertility journey decisions
Key Account Manager
TAP Pharmaceuticals
04.1989 - 09.1992
- Sales launched Lupron (Leuprolide Acetate) to ObGyn, RE, Urology and Oncology specialties in a three-state region
- Cultivated strong relationships with key clients to enhance customer satisfaction and loyalty.
- Streamlined communication processes between internal departments and key accounts, improving response times.
- Drove initiatives to optimize account retention strategies, enhancing overall client engagement levels.
- Strengthened client relationships through regular communication and effective problem solving.
- Delivered exceptional customer service by resolving client concerns quickly and efficiently.
- Negotiated contract renewals with existing clients, securing long-term commitment and fostering ongoing collaboration.
Education
Bachelor of Arts (B.A.) - Communications
Washington State University
Pullman, WASkills
- Leadership team building
- Innovation and creativity
- Partnership development
- Strategic planning
- Operational excellence
- Integrity and ethics
- Crisis management
- Project management
- Business development
- Sales and marketing
- Process improvement
- Revenue generation
Accomplishments
Created a network of fertility clinics to share egg donors, providing a pricing advantage and vast array of donor traits.
Created and implemented a profitability structure among partner clinics for advanced revenue streams related to cycle outcomes.
Invited to speak at annual Pacific Coast Reproductive Society (PCRS)
Meeting on internal and external customer relationship enhancement.
First agency partnership with national egg bank (Donor Egg Bank USA), developing streamlined process within cost structure.
Created Strategic Practice Expansion(SPX) process model for specialized consulting group at EMD Serono.
Affiliations
- American Society of Reproductive Medicine (ASRM)
- Society for Ethics in Egg Donation and Surrogacy (SEEDS)
Timeline
President
Egg Donor Select / Donor Egg Network
01.2005 - Current
Consultant
Fertility Source Companies
01.2002 - 01.2005
Strategic Practice Expansion Consultant
EMD Serono
01.1992 - 01.2002
Key Account Manager
TAP Pharmaceuticals
04.1989 - 09.1992
Bachelor of Arts (B.A.) - Communications
Washington State University
ACCOMPLISHMENTS
Three-time Council of Excellence Winner at EMD Serono
International CEO Award SPX Team at EMD Serono
Two Million Miler with Alaska Airlines