Hi, I’m
Julie Strong
Dana Point,CA
Summary
Creative content, communications, and social strategist with sixteen years of experience in fashion, beauty, health, and wellness marketing. Engaging storyteller with a history of building the voice for a variety of unique brands, driving high KPIs and brand development.
Overview
16
years of professional experience
Work History
GOLD PR, Irvine, CA
VP of Social Media
12.2018 - Current
Job overview
- Promoted from Manager to Director within two years, then to Senior Director within one year, and VP within one year.
- Maintained engagement, click-through, and conversion rates consistently well above industry benchmarks for all clients.
- Developed and implemented strategic social media marketing plans to increase sales and brand awareness across multiple platforms.
- Created winning pitch decks and presented social media capabilities and new ideas to potential clients.
- Analyzed market data to determine ways to reach the target audience or intended segments.
- Employed storytelling for digital content and developed unique campaigns to promote brand engagement.
- Planned and directed content photoshoots quarterly for all clients.
- Managed strategy an budget for paid social campaigns/influencer whitelisting for a variety of clients.
- Mentored Social Media Managers.
- Analyzed social data, including listening and competitive analysis, and created monthly, quarterly an yearly reporting.
Colorescience, Carlsbad, CA
Content & Social Media Manager
02.2016 - 12.2018
Job overview
- Generated $3.5M in Earned Media Value through social influencer outreach (both paid and gifting). EMV calculated through Tribe Dynamics platform.
- Generated $100K in direct revenue through YouTube influencer collaborations for a new beauty product launch with a $50K budget.
- Utilized paid influencer platforms to discover the best influencers, then reached out to top performers directly for new campaigns to save costs.
- Streamlined Influencer gift box packing process cutting time in half.
- Mentored three social media interns.
- Grew Instagram following by 650% in 2.5 years.
Glasses.com, Draper, UT
Content & Social Media Manager
06.2014 - 01.2016
Job overview
- Grew social media followings by 800%.
- Increased weekly social media sales by 400% through strategic marketing campaigns.
- Increased revenue through influencer content collaborations.
Genesis PURE, Draper, UT
Communications Manager
06.2013 - 06.2014
Job overview
- Developed voice and all content for new skin care line.
- Formulated the social media strategy, by researching trends and competitors and collaborate with social media team on all content.
- Created concept and copy for all email and text messaging campaigns.
- Managed the video production team, including in-house videographer and freelancers, and communication strategy for all videos.
SkinCareRx, Salt Lake City, UT
Content Manager
09.2007 - 05.2013
Job overview
- Promoted from Intern to Copywriter within one month, then promoted to Content Manager within three years.
- Developed content strategies for promotion of three websites, containing hundreds of brands and thousands of products.
- Created engaging, results-driven content for product descriptions, articles, and promotions for the web, email, mobile, video, and print.
- Utilized SEO tools to obtain the most traffic/conversions for the sites.
- Created theme and write scripts for skin care and beauty videos.
Education
Westminster College , Salt Lake City, UT
Bachelor of Arts from English, Creative Writing
05.2007
Skills
Content Strategy
Copywriting
Photoshoot Direction
Brand Voice Development
Relationship Building
Analytics and Reporting
Market Research
Strategic Planning
Influencer Collaboration
Timeline
VP of Social Media
GOLD PR
12.2018 - Current
Content & Social Media Manager
Colorescience
02.2016 - 12.2018
Content & Social Media Manager
Glasses.com
06.2014 - 01.2016
Communications Manager
Genesis PURE
06.2013 - 06.2014
Content Manager
SkinCareRx
09.2007 - 05.2013
Westminster College
Bachelor of Arts from English, Creative Writing
Similar Profiles
Nicole LangfordNicole Langford
PR and Marketing Intern at Light Of Gold PR, Marketing, And Consulting LLCPR and Marketing Intern at Light Of Gold PR, Marketing, And Consulting LLC
ANTONIOS KIFLEMARIAMANTONIOS KIFLEMARIAM
Small Business Co-Owner at Gold Rush Cash for GoldSmall Business Co-Owner at Gold Rush Cash for Gold
Patrick MynesPatrick Mynes
Director of Capacity and Compliance at PR TruckingDirector of Capacity and Compliance at PR Trucking