Julie McCrackin Cole
Advertising
Sarasota,FL
Summary
Determined sales and marketing professional with over 36 years of expertise in forming strategic relationships and retaining major accounts to grow sales channels. To seek and maintain full-time remote position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy. Organized and dependable, successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
37
37
years of professional experience
Work History
Senior Advertising Executive
Ann Arbor Observer
05.1987 - Current
- Adapted quickly in diverse, multi-system software environments, seamlessly switching between platforms to achieve analyses and manage advertising plans.
- Located prospective accounts through uncharted means, advertising in competitive media and launching targeted advertising campaigns.
- Managed confidential and sensitive information according to company security and privacy policies.
- Developed diverse advertising strategies according to comprehensive consultation with research and development teams.
- Developed and sold new and existing advertising accounts, expanding portfolio and client base.
- Increased sales y average 20% through customer-focused approach.
- Brought in more than $634,000 in yearly advertising revenue.
- Prepared and delivered sales presentations to businesses to sell new advertising programs.
- Created and presented media and advertising packages to prospective customers.
- Sold non-traditional advertising in niche publications, commercial publications, digital platforms, and direct mail formats.
- Developed sales strategies and people skills to entice clients, negotiate contracts and close deals.
- Drove development of digital and print advertising strategies.
Skills
- Determining budgets
- Digital marketing expert
- Strategic planning
- New Business Development
- Negotiating rates
- Managing 1400 accounts
- Cold Calling
- B2B sales with principals
- Revenue goal attainment
- Multi-channel advertising, Print, internet, weekly e-newsletter, Ann Arbor Observer, community Observers and City Guide
- National accounts
- Contract Negotiation
- Database Management
Timeline
Senior Advertising Executive
Ann Arbor Observer
05.1987 - Current
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