Experienced Marketing Specialist keeps up with tight deadlines and high-value customers. Successful at working with diverse teams to develop comprehensive approaches to marketing plans. Intelligent and insightful professional. To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills.
Hi, I’m
Juliett Lorduy
Hollywood,FL
Summary
Overview
18
years of professional experience
2
Languages
Work History
Fairinteramerican Inc.Hollywood, FL
Marketing Specialist
04.2020 - Current
Job overview
- Organized development and implementation of diverse marketing videos, social media posts and blogs.
- Created and provided marketing material to meet business needs.
- Brainstormed and coordinated marketing campaigns and channels to drive awareness, traffic and conversion.
- Implemented initiatives to increase brand awareness and engagement with target audience.
- Managed social media platforms and utilized metrics to increase engagement and campaign performance.
- Collaborated creatively to develop brand content, enhancing identity and engaging audience.
- Coordinated marketing campaigns, monitoring accuracy, execution and follow-up.
- Executed comprehensive strategic plans and coordinated projects to fulfill marketing initiatives.
- Coordinated with digital team to define target messaging and create engaging web content.
- Researched and developed multi-channel communications and marketing plans, aligning with system goals.
- Created and coordinated blog content, supporting larger marketing strategy.
- Measured and reported campaign metrics to devise improvement strategy.
- Liaised with subsidiaries to perform day-to-day activities and develop annual marketing programs.
Fairinteramerican Inc.Hollywood, FL
Business Manager
04.2018 - Current
Job overview
- Interacted with customers and vendors with utmost professionalism to solve various problems.
- Collaborated and built trust within organization and with customers, meeting or exceeding expectations.
- Drove high performance by developing team members.
- Determined customer needs and calculated payment options based on consultative sales process.
- Provided feedback to improve strategies, programs and initiatives.
- Communicated client priorities, delivering presence and business objectives.
- Gained product knowledge to assist team members with structuring customer purchase, closing and delivery.
- Translated customer needs into operational plan to fulfill projects with right resources.
- Worked closely with internal teams to deliver on high-profile, complex projects.
- Created comprehensive onboarding processes and activities to acclimate new hires.
- Defined accountabilities and established performance objectives and metrics to execute strategy.
- Maximized business growth by driving high adoption and usage of marketing platform.
- Improved tools to enable better tracking and business analysis.
- Interpreted trends and other sales analysis data to assist senior management.
- Developed strong supplier relationships by obtaining alignment and delivering on mutually established goals.
- Utilized matrixed system to present customers with buying options, achieving targeted sales goals.
Multiple BusinessesPembroke Pines, FL
Customer Service Agent
07.2011 - 03.2018
Job overview
- Delivered fast, friendly and knowledgeable service for routine questions and service complaints.
- Asked probing questions to determine service needs and accurately input information into electronic systems.
- Documented customer correspondence in CRM to track requests, problems and solutions.
- Remained calm and professional in stressful circumstances and effectively diffused tense situations.
- Demonstrated excellent communication skills in resolving product and consumer complaints.
- Developed strong customer relationships to encourage repeat business.
- Consulted with customers to resolve service and billing issues.
Banco de Occidente
Product Specialist
02.2006 - 03.2011
Job overview
- Demonstrated and explained products, methods or services to induce prospective clients.
- Suggested specific products to meet customer needs.
- Learned about product's technical specifications and accurately explained specifications to customers and work team.
- Instructed customers in product operations and customizations.
- Trained new specialists to present company products or services.
- Researched or investigated products and uses to prepare for demonstrations.
- Visited trade shows, stores and other venues to demonstrate products or answer questions from potential buyers.
- Provided samples, coupons or brochures to persuade prospective customers to purchase products.
- Maintained composure and patience in face of difficult customer situations, applying de-escalation techniques and positive customer support.
- Maintained positive working relationship with fellow staff and management.
- Supervised and directed workers engaged in installation of data communication equipment and software.
- Evaluated software or hardware to recommend improvements or upgrades.
- Maintained audit trail and statistical records of problems and conditions reported by client.
- Read technical manuals, conferred with users or conducted computer diagnostics to investigate and resolve problems.
Education
Broward CollegeFort Lauderdale, FL
Associate of Arts from Business Administration
05.2020
University Overview
Broward CollegeFort Lauderdale, FL
Technical in Accounting from Business Administration
06.2018
University Overview
Broward Technical School
Quickbooks Specialist from Accounting Technician
07.2017
University Overview
Escuela De Administración De NegociosBogota
Masters from Marketing
11.2010
University Overview
Universidad De San BuenaventuraBogota
BBA from Business Administration
02.2006
University Overview
- 4.0 GPA
- 2006 - Honor Roll
- 2005 - Honor Roll
- 2004 - Honor Roll
- 2003 - Honor Roll
- 2002 - Honor Roll
- Top Ranked: 5%
Universidad Tadeo LozanoColombia-virtual
Diplomat from Digital Marketing
University Overview
Skills
- Business Development
- Strategic Planning
- Graphic Design Proficiency
- Market Research Expertise
- Marketing and Advertising
- Sales Strategies
- Campaign Management
- Market Trend Analysis
- Product Marketing
- Project Management
- Digital Marketing
- Proficient in Microsoft Office, Quickbooks, AI
Languages
English
Professional
Spanish
Native/ Bilingual
Timeline
Marketing Specialist
Fairinteramerican Inc.
04.2020 - Current
Business Manager
Fairinteramerican Inc.
04.2018 - Current
Customer Service Agent
Multiple Businesses
07.2011 - 03.2018
Product Specialist
Banco de Occidente
02.2006 - 03.2011
Broward College
Associate of Arts from Business Administration
Broward College
Technical in Accounting from Business Administration
Broward Technical School
Quickbooks Specialist from Accounting Technician
Escuela De Administración De Negocios
Masters from Marketing
Universidad De San Buenaventura
BBA from Business Administration
Universidad Tadeo Lozano
Diplomat from Digital Marketing
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