Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic

Jun Dong

Summary

With sixteen years of experience in the communication field, I'm dedicated to understanding different markets and audiences and bridging effective connections between brands and customers.


I successfully planned and organized many offline events both in China and abroad, including nearly a hundred press conferences and interviews. I had brands' stories published in almost every well-known Chinese news outlet and channel. I created dozens of online PR campaigns; many hashtags had been viewed more than 100 million times on Chinese social media.


I also have more than 6 years of experience as a business reporter for Southern Metropolis Daily and Caijing magazine, writing many cover stories and special reports.

Overview

15
15
years of professional experience

Work History

Senior PR Expert

Alibaba Group
04.2017 - 06.2021


  • Head of the public relations team of Fliggy.com, an online travel platform brand of Alibaba Group
  • Enhance brand differentiation, and make our stories well known through every Chinese tech and consumer news outlet.
  • Successfully managed various PR projects, supporting the sales team boosted revenue three to ten times through online PR and marketing campaigns.

Special Assistant to CEO

TaiKang Healthcare Investment
01.2016 - 03.2017


  • Manage internal communication and provide support for CEO business administration decisions.
  • Manage all the public speaking presentations for the CEO
  • Saving $500K+ budget annually through CEO's meeting arrangements.

PR Director

HNA Group
05.2011 - 08.2015


  • Making the company's stories on almost every major media outlet coverage in mainland China, deeply enhances the image of Hainan Airline as the "Best Service Airline in China"
  • Build up and improve the corporate PR management system, and drafted the first PR Management SOP Handbook for HNA Group
  • Crisis PR management

Journalist

CAIJING Magazine
02.2010 - 05.2011
  • Responsible for Industry News, including transportation, commercials, logistics and consumer goods.
  • Co-authored the cover story and special report twice

Journalist

Southern Metropolis Daily
07.2005 - 01.2010
  • Cover Industry news, including commercials, insurance, tourism, and other industries related
  • Interviewed more than thirty CEOs or Head of China of Forbes 500

Education

Master of Arts - Communication Management

University of Southern California
Los Angeles, CA
05.2024

MBA - Economics and Management

Tsinghua University
06.2021

Bachelor of Arts - Journalism

Fudan University
06.2005

Skills

  • Public Relations
  • Corporate PR
  • Communication
  • Crisis management
  • Strategic Branding
  • CSR
  • Managing Complexity in Diverse Organizations
  • Event Planning

Languages

Chinese (Mandarin)
Native or Bilingual
English
Professional Working

Timeline

Senior PR Expert

Alibaba Group
04.2017 - 06.2021

Special Assistant to CEO

TaiKang Healthcare Investment
01.2016 - 03.2017

PR Director

HNA Group
05.2011 - 08.2015

Journalist

CAIJING Magazine
02.2010 - 05.2011

Journalist

Southern Metropolis Daily
07.2005 - 01.2010

Master of Arts - Communication Management

University of Southern California

MBA - Economics and Management

Tsinghua University

Bachelor of Arts - Journalism

Fudan University
Jun Dong