Jacky Tsang
Santa Clara,CA
Summary
Communications and PR lead with experience supporting leading organizations, driving corporate storytelling, media relations, and executive visibility at a global technology platform. Experienced in managing complex, technical announcements, supporting major AI industry events, and working closely with leadership to ensure clear, consistent messaging. Brings a steady, detail-oriented approach and strong relationships with business and technology media.
Overview
5
5
years of professional experience
Work History
Senior Communications & PR Associate
Plug and Play
Sunnyvale, California
07.2023 - Current
- Lead corporate PR strategy and execution across global initiatives, ensuring clear, consistent messaging, and high-quality communications.
- Manage PR support for major, high-visibility corporate events and industry conferences, including the Silicon Valley Summit, managing press relations, on-site media coordination, and executive messaging.
- Develop and place innovation-driven news stories and announcements across business and technology media, highlighting breakthrough achievements and organizational priorities.
- Build and maintain strong, long-term relationships with general, business, and industry reporters to drive sustained earned media coverage.
- Proactively identify trend-based storytelling opportunities, and position executives and subject-matter experts as trusted voices in AI and emerging technologies.
- Partner closely with internal communications, marketing, and leadership teams to align narratives, elevate executive visibility, and support company-wide priorities.
Social Media Associate
Plug and Play
Sunnyvale, CA
06.2021 - 07.2023
- Own a global social media strategy and governance, defining platform roles, brand voice, and content standards across all corporate channels.
- Lead social execution across LinkedIn, X, Facebook, and Instagram, translating complex initiatives and announcements into clear, high-impact narratives.
- Launched and scaled the company’s first employee advocacy program, enabling teams worldwide to amplify priority messages through trusted, organic channels.
- Built scalable playbooks, training frameworks, and content calendars adopted by 60+ global offices to ensure consistency, quality, and brand integrity.
Education
Master of Arts - Global Strategic Communications
University of Florida
Gainesville, Florida, FL04-2026
Bachelor of Arts - Public Relations
Drexel University
Philadelphia, PA09-2020
Skills
- Public relations
- Media relations
- Strategic communication
- Crisis communications
- Media pitching
- Social media management
- Project management
- AI Communications
Timeline
Senior Communications & PR Associate
Plug and Play
07.2023 - Current
Social Media Associate
Plug and Play
06.2021 - 07.2023
Master of Arts - Global Strategic Communications
University of Florida
Bachelor of Arts - Public Relations
Drexel University