With over 5 years of experience in animal health and nutrition sales, marketing, and technical support, this veterinary technician is passionate about brand building in the animal health and nutrition sector. The goal is to bring innovative, well-researched, and scalable solutions to the agro-veterinary value chain. Throughout the career, expertise in sales team management has led to rising to leadership positions.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Senior Technical Sales Manager
Biyinzika Poultry International Limited Headoffice
01.2019 - 01.2024
Biyinzika Poultry is a fully Poultry integrated company with operations in Uganda and Kenya.
Took charge of customer through farm visits and marketing concepts for private label products
Organized trade shows and promotional events that showcased company offerings, attracting potential clients and generating brand awareness.
Successfully upsold additional services or products when appropriate by identifying opportunities within existing client accounts.
Undertook sales budgeting and import forecasting for Biyinzika Poultry Kenya product portfolio.
In charge of new product training for staff and customers.
Carried out product label translations and approvals.
Made detailed reports on market trends of items influencing product prices such as agricultural produce (meat and eggs) and also in competitor activities.
Increased client satisfaction by addressing technical concerns and providing tailored solutions.
Mentored new hires and facilitated their onboarding process, ensuring they were well-equipped for success in organization.
Spearheaded initiatives to streamline internal processes for faster response times during pre-sales activities, enhancing overall customer experience.
Technical Sales Representative-Nairobi and Eastern Kenya
Kenchic Limited
01.2016 - 12.2018
Kenchic Limited is a Poultry integrated Corporation based in Kenya.
Managed the company's largest market in revenue and volume for Day Old chicks and One Stop Shop products
Provided cross-functional support for marketing in New Product Development, brand strategy development, and execution
Worked with a team of Veterinarians and direct sales experts to grow volume and market share in assigned markets
Managed distributors and key accounts through Supervised Route Distribution Effectiveness (SRDE) audits and value relationship building
Tracked category-wise sales performance through data analytics and presentation to management
Managed area debts and ensured adherence to company credit policy
Maintained contact with key stakeholders in the feeds and animal health industry such as Institutions
Oversee the day-to-day operations of the Kenchic Ruai poultry centre
Conducted trainings for farmers within my area.
Maximized revenue opportunities by conducting thorough needs assessments during initial client consultations.
Leveraged excellent communication skills when presenting complex technical information to non-technical audiences.
Developed strong relationships with key industry players, enhancing company reputation and market presence.
Engaged large and medium end-users to deliver company's total value proposition to increase sales.
Education
Bachelor of Animal Health and Production -
Kenyatta University
08.2017
Diploma and Certificate in Computer Systems and Applications -